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Braintrust: The #1 Reason Sellers Don't Perform Under Pressure- In Spite of 85B Spent on Training
Tuesday, May 19, 2026 / 10:30 AM - 10:50 AM PDT
About the Session
Organizations are investing more than ever in sales tools and training—yet performance still breaks down under pressure. Why? Because in high-stakes moments, sellers don’t rise to knowledge; they fall to habits. This keynote uses neuroscience to show how pressure impacts behavior and how to build repeatable habits that actually hold up when it matters most.