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Consensus: Your Million-Dollar Blindspot: Winning the Antisocial Buyer You Can’t See
Tuesday, May 19, 2026 / 01:40 PM - 02:00 PM PDT
About the Session
Buyers are increasingly self-directed, using digital tools to move deals forward before engaging sales. Gartner reports 67% prefer a rep-free experience, and 45% used AI in recent purchases—making traditional outreach less effective. CRO Rex Galbraith shares how a human-led, AI-supported approach helped close a multi-million dollar deal by letting buyers explore independently while giving sellers clear intent signals and right moments to engage.