This fast-paced, high-octane session explores nine breakthrough technologies for improving B2B buyer engagement, their use cases, and how to explore introducing them into your revenue tech stack: AI-sales email, virtual reality, visual configuration, demo automation, visual collaboration, conversation intelligence, content automation, collaborative work management, and digital sales rooms.

"Generative AI" simply means that machines are getting good at creating practical and delightful things. B2B sales require humans to create original work — from emails to RFPs to visual presentations. The time to adapt is now, or struggle to compete later. This presentation looks at the role of generative AI in reinventing sales creative work and how to prepare for adoption.

This session demystifies the secret to go-to-market fusion through a conversation with Siemens digital sales leadership. Organizations should help buyers engage and transact digitally but leading the sales organization through the transformation is difficult. We'll hear Siemens talk through the big picture for their digital sales channel, how they designed it for customers and driving change through a go-to-market fusion team.