Speaker Bio

Robert Blaisdell

Robert Blaisdell

Sr Director Analyst
Robert Blaisdell is a Sr Director, Analyst in the Gartner Sales Research and Advisory Practice. He covers all aspects of sales but with a primary focus on current customer management and growth via account planning best practices and strategic key account management.
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Tuesday, May 16, 2023 / 09:30 AM - 10:15 AM PDT
Gartner Opening Keynote: Prioritizing the Human Touch: Connecting the Buyer, Seller and Sales Leader of The Future

Compounding disruption in the economic environment and evolving buying dynamics have left many sales organizations scrambling to adapt and meet revenue goals. Advances in artificial intelligence and sales analytics offer some clarity in an uncertain B2B sales world, but these solutions prompt sales leaders to ask: What should the human role look like in this new environment?​

Learn which specific approaches, capabilities and investments must be prioritized to boost revenue growth, seller motivation and customer engagement in a constantly changing B2B landscape. ​

Tuesday, May 16, 2023 / 12:30 PM - 01:15 PM PDT
CSO Circle Ask the Expert: Key Account to Key Customer: Retaining & Growing Your Most Important Asset

Today's CSOs must transform their key customer engagement strategy to be more selective by using a broader set of qualitative criteria and more prescriptive categorizations to identify the unique types of customer relationships within the key account tier. Gain the latest insight from peers on how they are identifying, engaging, managing, retaining and growing their most important customers via a formal or informal key account program.

Wednesday, May 17, 2023 / 12:00 PM - 12:30 PM PDT
Evolution or Extinction — The Seller of the Future

The world of B2B sales has gone through rapid changes in recent years and continues to evolve. When customers prefer digital interactions and buyers want a rep-free experience, how can sellers avoid becoming extinct? We’ll shine a light on specific examples from progressive sales organizations that are acting now to optimize how human sellers will deliver value in the future.

Join us to hear from Gartner experts and thought leaders.