Channel partners are an extension of your sales team but your PRM stack should not be identical to your CRM/RevTech stack. This session will highlight unique considerations and capabilities for designing a robust PRM stack that is cohesive with your RevTech stack.

Are you investing a lot in technology but not seeing the desired outcome? Does your organization suffer from 'shiny object syndrome?' This workshop will help attendees inventory their current revenue technology investments; identify revenue technology gaps based on key performance indicators; and create an actionable change roadmap to take back to their organization. This session will be highly interactive and use digital resources for different exercises. To maximize the value of this workshop, attendee’s should come with a laptop/tablet that supports the use of Microsoft Excel.

CSOs know sellers must understand analytics to diagnose client needs and to more efficiently achieve revenue targets. However, what exactly should sellers focus on or not focus on. This session will guide CSOs in why focusing sellers on "insight understanding" is crucial and why data literacy should be pushed aside.