Omnipresence, the Life Sciences CXM

Leading organizations in all industries are winning by delivering proactive, unified, and intelligent experiences for each community of customers they engage with. None of these concepts are new. What is different today is that the global pandemic together with the limitations created by siloed, transaction-oriented applications are revealing significant cracks in the foundations. These cracks are most probably exacerbated by people, processes, and strategy challenges that are rooted in outdated methodologies.

Omnipresence is a CXM platform built specifically for life sciences in a strategic partnership with Microsoft. Omnipresence provides the 5 pillars necessary to catalyze the successful post-COVID-19 and “next normal” CXM strategy: a common data model for the customer and patient information, omnichannel planning, omnichannel journey execution, 360° insights, and personalization at scale on a unified technology stack. Without such a modernized, CX-oriented technology stack, organizations may continue to struggle with the time-consuming and fragile integration and orchestration-heavy transformation programs, which, more often than not, underachieve their business objectives. With Omnipresence, organizations can reclaim their resources to reinvest in truly elevating customer experiences.

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Source: Omnipresence