CRM Summit Fall 2002: Journey from Liftoff to Payoff
18-20 September 2002
Sheraton Chicago Hotel & Towers
Chicago, IL
No matter what industry you’re in, your most strategic asset is your customer base. Enterprises that understand the bottom-line difference that comes with attracting and retaining profitable customers are best suited to meet and exceed revenue and earnings expectations. As enterprises move forward in the 21st century, acquiring, satisfying and retaining customers - while profitably meeting their demands - will become increasingly more difficult. At Gartner CRM summit, we identify both the business and IT imperatives necessary to facilitate more profitable customer relationships. Our expert analysts examine not only the technology side of the profitable equation, but also the strategies and processes enabled by this technology.
Gartner CRM Summit is the definitive conference to provide both strategic insights and actionable implementation plans for leveraging technology to fostering more customer-centric processes and enhancing your competitive advantage.
Synergistically balance strategy, tactics, processes and technology for ideal customer-centric solutions
Understand what companies leading the pack in CRM are doing, what’s working and what’s not
Identify potential pitfalls before you fall into them
Evaluate the requirements for a CRM architecture
Access vendor alternatives for developing and integrating CRM application and technologies
03Who Should Attend
IT professionals
CIOs, CTOs, e-business e-commerce senior managers, VP's, directors and managers of: technology, systems, MIS, IS planning, IS architects, Webmasters and designers responsible for designing, implementing or maintaining systems that support sales, marketing and customer service
Business executives
Sales Executives: VP's, directors and managers of: sales, field sales, Web sales, inside sales, sales operations, sales administration, national - key account management, field service
Customer Service Executives: chief customer officer; VP's, directors and managers of: customer service, call center
Project managers
VP's, directors and managers of: sales and marketing systems, sales technologies, sales training, field operations, professional services, consulting, field engineering, customer engineering, business process engineering, project managers, project leaders
02Pricing
Standard Price:
US $1,495 for Gartner clients*
US $1,795 for nonclients
*Client discount applies to all clients retaining more than U.S. $5,000 in contract value.
Team Registration Discount:
When you register five colleagues from the same company at the same time with payment, the fifth colleague may attend for free. (Early Bird and Standard pricing applies. Discount not valid for Gartner conference ticket holders.)
04Why Attend
IT Professionals - A five year vision of CRM architecture and technologies, CRM performance metrics
Sales Executives - Sales best practices, processes, organization strategies and methodologies, cross-channel opportunity management, sales force automation, partner relationship management
