In the wake of widespread hype around CRM, and new demands for demonstrable return on investment, every dollar spent on CRM initiatives is being carefully weighed. CRM vendors - and their promises - are being scrutinized. And business strategies have one very clear aim: build a customer-centric culture that delivers quantifiable business benefits - and do it now!
Whether you're just beginning a CRM project, or evaluating an existing one, Gartner's in-depth research and objective point of view can help ensure the immediate - and measurable - results you expect from a CRM investment.
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This free Webcast features highlights from six selected sessions from the Gartner CRM Summit, held in Chicago on September 18-20, 2002. Participants share in some of the Summit's key CRM analysis and actionable advice, delivered in an interactive program via streaming video and audio technology. Convenient from any desktop, you'll have on-demand access to these six unabridged presentations, to be viewed at your own pace, on your preferred timetable.
Your Web browser becomes a front row seat at the Gartner CRM Webcast. Our user-friendly interface seamlessly combines presentation content and streaming audio and video, in one unique multi-media experience.
Get Gartner's highly regarded CRM expertise boiled down into six crisp presentations.
The Webcast will include the entire 60-minute presentation of these selected topics, adapted from the September 2002 CRM Summit and spanning many of the most salient issues facing strategist today:
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