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The center of gravity in the technology world has shifted east. Today, China and India are producing some of the world’s best-trained computer science and electrical engineering graduates. In each country, the consumer class and the domestic market for technology have ballooned. Western high-tech firms are increasingly sourcing their products’ assembly from China and India and the innovation that drives those products. Meanwhile, indigenous Chinese and Indian companies are creating intellectual property and innovations that will compete with those same Western companies.
In IT and the East, James M. Popkin and Partha Iyengar examine the vital questions these developments raise:
- Can Western firms compete in Asian markets while protecting key intellectual property?
- What’s the long-term impact of high-tech outsourcing?
- How will innovation be managed in the future?
- Will the innovation engine inexorably shift east? What would such a shift mean for Western countries currently driving innovation?
The authors also discuss the emerging alliances between Chinese and Indian technology companies in specific markets such as IT services, textiles, pharmaceuticals, and automotive components. These alliances have inspired the idea of “Chindia”—a combined China and India competing globally. Popkin and Iyengar present a compelling Chindia framework as a means to explain how these two great countries might soon reassert their combined influence on the international stage. And they explore the major implications of this development for Western businesses as wide ranging as IBM, Motorola, Accenture, Sun Microsystems, and Google.
Filled with extensive interviews with high-level executives, government officials, and academics from around the world, IT and the East is the first book to articulate the challenges that new business scenarios and capabilities in China and India pose for Western technology firms.
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