Sample Vendor Briefing Agenda
Sample Vendor Briefing Agenda
Below are some of the topics which may be covered in a Vendor Briefing to allow the Gartner analyst to get an understanding of the vendor's business.
I. Company Overview
  1. Introduction of roles of the participants
  2. Brief history
  3. Vision statement
  4. Value proposition
  5. Organizational structure
  6. Operating principles
  7. Financial performance
II. Market Positioning
  1. Assessment of market drivers or business issues
  2. Category description (SW integration, consultant, data-mining solution provider, etc.)
  3. Competitive position
  4. Description of target markets
  5. Go-to-market strategy - direct, indirect sales model
  6. Partner strategy
  7. Points of differentiation
III. Capabilities
  1. Portfolio review
  2. Tools, methodologies
  3. Customer benefits
  4. Success stories
  5. Delivery model
IV. Strategic Intent
  1. Vision for future directions
  2. Growth plan - organic, partners, acquisitions
  3. Investment strategy
  4. Call-to-action for the analysts
Contact Vendor Relations
Vendor Briefings:
   e-mail: vendor.relations@gartner.com
   phone: 203 316 6144

Quote Approval:
   e-mail: quote.requests@gartner.com
   phone: 203 316 6178


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