| GartnerGroup Services Launches E-Channel Effectiveness Overview And TCO E-Commerce Assessment Programs
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STAMFORD, Conn., November 1, 1999…GartnerGroup Services, the consulting, measurement, and solutions unit of Gartner Group, Inc. (NYSE: IT), today launched two e-business consulting programs.
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The e-Channel Effectiveness Overview (eCEO) delivers a comprehensive assessment of how an enterprise's e-commerce channels impact more traditional business channels. The service measures and assesses three business channels: E-commerce, comprised of Web commerce; Customer Contact Center, covering catalog sales, centralized mail/fax inquiry and outbound sales; and Storefront and Salesforce, the traditional "brick and mortar" channel. Those channels will be compared and contrasted in order to best measure channel effectiveness and enable situational analyses for refining e-strategies.
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As a GartnerGroup Services engagement, eCEO implementation includes team meetings with GartnerGroup consultants, an executive management presentation, cost model analysis, comparison to peer organizations from the worldwide GartnerGroup database, performance improvement strategies and selected GartnerGroup research and reports.
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The Total Cost of Ownership E-Commerce Assessment (TCOECA) enables business and IT executives to compare and continuously measure their e-commerce strategy effectiveness. E-commerce channel performance is examined using metrics such as profitability, cost efficiency, sales conversions, functionality, complexity and data management.
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Because GartnerGroup has an extensive knowledge base built upon working with more than 9,000 client organizations worldwide, clients can see how they match up to the competition by comparing their assessments to industrywide e-commerce results.
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To find out more about these services, contact Dan Fagan at GartnerGroup at 203-316-3234, or visit us on the Web at www.gartner.com.
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About GartnerGroup
GartnerGroup, the world's premier business technology advisor, achieved 1999 revenue of $734 million and provides unrivaled thought leadership for more than 9,000 client organizations worldwide. GartnerGroup was founded in 1979 and is headquartered in Stamford, Connecticut, with 80 locations worldwide. GartnerGroup's 3,400 associates include 1,200 research analysts and consultants who help clients achieve their business objectives through the intelligent and efficient use of information technology. For more information about GartnerGroup's industry-leading research capabilities, consulting and measurement services, and world-renowned symposia and events, please visit us on the Web at www.gartner.com.
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