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Gartner Dataquest to Award Innovations in Services Marketing in Upcoming Contest
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San Jose, Calif., October 27, 2000 - Dataquest Inc., a unit of Gartner Group,
Inc. (NYSE: IT and ITB) is sponsoring its fourth-annual marketing competition
for the most effective and creative IT services marketing efforts. The findings will
be published in the annual "Innovations in Services Marketing" report that
features campaigns, programs, sales tools, event strategies, messaging and
branding initiatives launched between September 1999 and September 2000.
The winners will receive awards in a special main tent ceremony at Gartner
Dataquest's annual ServiceTrends 2001 conference, to be held in May in San
Francisco.
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"Winners and participants alike have declared that, internally, the exposure in
this Dataquest forum internally has had positive impact on marketing budgets,
and, externally, has created some of the buzz one would expect from branding
initiatives," said Jennifer Beck, group vice president and worldwide director of
Gartner Dataquest's IT Services group.
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Gartner Dataquest has developed a definition for innovative marketing, based on
creativity and business impact. The judges' final decisions will weigh a
combination of these seven evaluation criteria:
- Effectiveness in achieving objective
- Relevance to corporate business strategy
- Leverage of promotional mix
- Creativity
- Originality
- Concept-to-execution timeframe
- Return on Investment
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Gartner Dataquest will present three awards in the following categories: Most
Innovative, best overall score in all seven criteria areas; Most Creative and
Original, highest combined score for creativity and originality; Best Business
Value, highest combined scores for meeting objectives, tying in to corporate
strategy and return on investment.
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Gartner Dataquest and Integration Management magazine will be the sole
judges of the contest and all entries will be rated on a 10-point scale. A
completed electronic entry form must be submitted to Gartner Dataquest by
December 1, 2000. Submissions must be for service, not promotions.
Additional information on this contest, as well as an electronic entry form, can
be obtained on Gartner Dataquest's Web site at www.dataquest.com.
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More information about Gartner Dataquest's programs, descriptions of recent
research reports, and full text of press releases can be found on the Internet at
www.dataquest.com. To purchase reports or subscribe to Gartner Dataquest programs, please call 800-419-DATA, or 408-468-8009.
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Gartner Dataquest is the recognized leader in providing the high-technology and
financial communities with market intelligence for the semiconductor, computer
systems and peripherals, communications, document management, software,
and services sectors of the global information technology industry.
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About Gartner
Gartner provides unrivaled thought leadership for more than 10,000 organizations, helping clients to achieve their business objectives through the intelligent and efficient use of technology. Additionally, Gartner helps technology companies identify and maximize technology market opportunities. Gartner's technology content and strong brand reach IT professionals globally through Gartner Research, its research and advisory unit, Gartner Services, its custom consulting unit; Gartner Events, including Gartner's renowned Symposia; and, at
http://www.gartner.com. Gartner subsidiary TechRepublic, Inc. (
www.techrepublic.com) is the leading online destination developed exclusively for IT professionals by IT professionals. Gartner, founded in 1979 and headquartered in Stamford, Connecticut, achieved fiscal 1999 revenue of $734 million. Gartner's 4000 associates, including 1,200 research analysts and consultants, are in more than 80 locations worldwide. For more information about Gartner's industry-leading products and services, please visit us on the Web at http://www.gartner.com.
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