IT Glossary



Marketing Service Providers (MSPs)

marketing service providersMarketing service providers (MSPs) supply professional services, system integration, creative services, third-party data, and application service provider (ASP) and hosted solutions for marketing organizations. MSPs’ competencies include customer data integration (CDI), data quality and deduping, database marketing, prospecting, campaign management, marketing resource management (MRM), customer analytics, e-marketing and advertising. Competencies range from technology hosting to full business process outsourcing.


Become a Client

Call us now at:

+1 800-213-4848

or

Contact us online 

Free Research
Discover what 12,000 CIOs and Senior IT leaders already know.
Free Access

Stay Informed About New Special Reports