Predictive analytics describes any approach to data mining with four attributes:
1. An emphasis on prediction (rather than description, classification or clustering)
2. Rapid analysis measured in hours or days (rather than the stereotypical months of traditional data mining)
3. An emphasis on the business relevance of the resulting insights (no ivory tower analyses)
4. (increasingly) An emphasis on ease of use, thus making the tools accessible to business users.
View Gartner’s FREE research on big data analytics: ‘Information 2020 – Beyond Big Data’