4 September 2006

The Competitive Advantage of IT in Consumer Goods

Hosted by Dale Kutnick,
SVP, Director of Research


For many consumer goods firms, this decade is characterized by belt-tightening and greater operational efficiencies. Learn why Gartner predicts shifts in strategy to fund significant investments in innovation solutions, real-time responsiveness, and improved focus on retail customers and end consumers via enhanced collaboration.


Featured Guest:

"When [consumer goods companies] think IT...they should think about it as a competitive differentiator because of the analytics."
Dale Hagemeyer, Research VP

Please forward your questions, comments & suggestions to gartnervoice@gartner.com





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