Cross Market: IT Marketing & Channel Strategies

Relevant Dataquest Products

• Dataquest Research Catalog: IT Marketing and Channels Strategies Worldwide
  5 May 2008

Trends

A closer look at the near-term forces moving the market

• Market Trends: Operating System Software, Worldwide, 2007-2012
  15 April 2008
• Vendor Survey Analysis: IT Chief Marketing Officer Profiles and Career Development Planning for 2008
  29 January 2008
• Market Trends: IT Solutions in the Manufacturing Sector, Worldwide, 2007
  21 November 2007
• Dataquest Insight: Banking Landscape, Israel, 2007
  28 September 2007
• Dataquest Telebriefing: Key Trends in Targeting Vertical Markets, 1H07 Update
  20 August 2007

Forecast

Taking a long view of market futures

• Forecast: Transportation IT Spending, Worldwide, 2006-2011
  29 April 2008
• Forecast: Retail IT Spending, Worldwide, 2006-2011 Update
  24 January 2008
• Gartner Dataquest Market Databook, March 2007 Update
  30 April 2007
• Forecast: SCM Software, Worldwide, 2006-2011
  2 March 2007

Hot Topics

Opportunities for users and providers

• Dataquest Insight: Sun Equity Partner Program
  18 April 2008
• User Survey Analysis: SMB Channel Preferences and Behavior, North America, 2008
  11 April 2008
• Microsoft/Yahoo Deal Will First Impact Online Advertising
  1 February 2008
• Dataquest Insight: Channel Programs Evolve to Improve Partner Performance, Profitability and Customer Satisfaction
  13 September 2007
• Dataquest Insight: IBM's Push Into the Midmarket Will Require Business Partners to Succeed
  9 August 2007
• Dataquest Insight: IT Market Conditions and Influencers, Australia, 2Q07
  30 July 2007
• TomTom/Tele Atlas Deal Redefines Navigation Solutions' Value
  25 July 2007
• IBM Strengthens Data Integration Suite With DataMirror Buy
  18 July 2007
• Dataquest Insight: Retail and Wholesale Trade Market, Western Europe, 2005-2010
  3 July 2007

Competitive Analysis

Leaders, followers and why customers buy

• User Survey Analysis: Workforce Management Adoption Trends, North America, 2008
  7 May 2008
• Dataquest Insight: HP PartnerONE Program Remains Focused on Traditional Channels to Grow Market Share in U.S.
  2 May 2008
• Vendor Survey Analysis: Measuring IT Marketing Success and Selling the Value of Marketing to the CEO and Other Stakeholders
  24 April 2008
• User Survey Analysis: Highlights of Customer Buying Trends, U.S. and France, 2008
  18 April 2008
• Dataquest Insight: Callidus Picks the Infrastructure and the IT Services Provider to Run Its Software-as-a-Service Business
  21 March 2008
• Vendor Survey Analysis: IT Marketing Budget Allocations by Region and Country for 2008
  24 January 2008
• Vendor Survey Analysis: IT Marketing Budgets and Priorities Worldwide for 2008
  18 December 2007