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		<title><![CDATA[ Gartner: IT Marketing &amp; Channel Strategies ]]></title> 
		<link><![CDATA[ http://www.gartner.com/it/products/research/asset_129177_2395.jsp ]]></link> 
		<description><![CDATA[ Analysis of business and go-to-market strategies for IT hardware vendors and IT service and solution providers. Develop profitable growth strategies by leveraging strategic guidance in the areas of marketing, sales, branding, partnering (channels and alliances), business models and competitive positioning. ]]></description> 
		<language>en-us</language> 
		<category><![CDATA[ Focus Area RSS Feed ]]></category> 
	
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					<category><![CDATA[Relevant Dataquest Products]]></category> 
	 							<title><![CDATA[ Dataquest Research Catalog: IT Marketing and Channels Strategies Worldwide]]></title>
		<description><![CDATA[ This Dataquest Research Catalog contains information on Gartner research for clients of the IT Marketing and Channels Strategies product.  Recently published research documents are listed as well as plans for upcoming research deliverables. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=96809&ref=g_rss]]></link>
  					<pubDate>Thu, 10 Mar 2011</pubDate>
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  <category><![CDATA[Trends]]></category> 
   			<title><![CDATA[ Gartner Market Databook, 1Q11 Update]]></title>
		<description><![CDATA[ Dollar-valued global IT spending is estimated to increase 5.6% in 2011 and grow 4.5% in 2012. Global IT spending will average 4.8% annual growth from 2010 through 2015. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=211946&ref=g_rss]]></link>
  	 <pubDate>Tue, 29 Mar 2011</pubDate>
	 <guid>1610015</guid>
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  <category><![CDATA[Trends]]></category> 
   			<title><![CDATA[ Market Insight: Eastern European Channel Programs Show Increased Investments]]></title>
		<description><![CDATA[ IT vendors are sharpening their focus on the indirect sales channel as they look to extend reach, enter new markets and capture more customers. We look at the factors affecting vendors, channel partners and distributors in Eastern Europe and offer recommendations for tackling them in 2010 and 2011. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=201677&ref=g_rss]]></link>
  	 <pubDate>Thu, 15 Jul 2010</pubDate>
	 <guid>1402225</guid>
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  <category><![CDATA[Trends]]></category> 
   			<title><![CDATA[ Market Insight: $143 Billion of IT Sales Estimated to Be in Hands of Channels in Latin America in 2010]]></title>
		<description><![CDATA[ After a difficult 2009, IT vendors must focus on indirect sales channels as they look to extend reach and capture more customers. We look at the factors affecting vendors, channel partners and distributors in Latin America in 2010 and offer recommendations for tackling these factors. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=201042&ref=g_rss]]></link>
  	 <pubDate>Wed, 30 Jun 2010</pubDate>
	 <guid>1393213</guid>
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  <category><![CDATA[Trends]]></category> 
   			<title><![CDATA[ Market Insight: Remote IT Management Services; Four Critical Success Factors for Technology Vendors to Enable a Stronger Channel]]></title>
		<description><![CDATA[ Delivering remote IT management is the indirect channel's best protection against the diminishing returns of selling IT. Unfortunately, channel success in RIM services is made more difficult by technology vendors' poor product management and direct competition for business. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=207129&ref=g_rss]]></link>
  	 <pubDate>Mon, 27 Sep 2010</pubDate>
	 <guid>1440613</guid>
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  <category><![CDATA[Trends]]></category> 
   			<title><![CDATA[ Market Insight: Channel Segmentation and Recruitment Practices in Russia]]></title>
		<description><![CDATA[ Being a best-of-breed technology provider is not enough to successfully enter the Russian market. We look at the channel segments that are most influential for IT providers in Russia today, as well as the key drivers that help vendors to recruit and retain their channel partners in Russia. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=175991&ref=g_rss]]></link>
  	 <pubDate>Wed, 30 Jun 2010</pubDate>
	 <guid>1393313</guid>
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  <category><![CDATA[Forecast]]></category> 
   			<title><![CDATA[ Forecast: Enterprise IT Spending for the Government and Education Markets, Worldwide, 4Q10 Update]]></title>
		<description><![CDATA[ The government and education forecast provides total enterprise IT spending, including spending on hardware, software, IT services and telecommunications for 43 countries, with detailed breakdowns for local and regional government, national government, higher education and K-12 education submarkets. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=210368&ref=g_rss]]></link>
  	 <pubDate>Thu, 03 Feb 2011</pubDate>
	 <guid>1537916</guid>  
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  <category><![CDATA[Forecast]]></category> 
   			<title><![CDATA[ Forecast Analysis: Business Process Outsourcing, 2009-2014, 3Q10 Update]]></title>
		<description><![CDATA[ Gartner's 3Q10 updated forecasts show that business process outsourcing will see a return to growth of 3.1% in 2010, due to the completion of deals started in the depth of the recession in 2009 and a steady increase in transaction volume throughout 2010. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=207393&ref=g_rss]]></link>
  	 <pubDate>Tue, 19 Oct 2010</pubDate>
	 <guid>1454216</guid>  
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  <category><![CDATA[Forecast]]></category> 
   			<title><![CDATA[ Forecast: Enterprise IT Spending by Vertical Industry Market, Worldwide, 2008-2014, 3Q10 Update]]></title>
		<description><![CDATA[ Global enterprise IT spending across all industry market segments will grow at a 3.1% annual growth rate in 2011 to $2.457 trillion. The 2009-2014 CAGR fell to 3.5% due to currency fluctuations and the negative impact of debt on government spending and overall business confidence. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=208404&ref=g_rss]]></link>
  	 <pubDate>Mon, 18 Oct 2010</pubDate>
	 <guid>1453535</guid>  
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  <category><![CDATA[Forecast]]></category> 
   			<title><![CDATA[ Forecast Alert: IT Spending Forecast, 2Q10 Update]]></title>
		<description><![CDATA[ The fall in the value of the euro caused by the European sovereign debt crisis has resulted in a decline in our forecast for U.S.-dollar-denominated IT spending growth in 2010, from 5.3% in last quarter's update to 3.9% now. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=205178&ref=g_rss]]></link>
  	 <pubDate>Wed, 30 Jun 2010</pubDate>
	 <guid>1393214</guid>  
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  <category><![CDATA[Shares]]></category> 
   			<title><![CDATA[ Market Insight: Enhancements to Channel Programs Focus on Better Partner Alignment]]></title>
		<description><![CDATA[ IT vendors continue to focus on the indirect sales channel as they try to move into new markets and verticals to capture more customers. We look at the factors affecting vendors and channel partners worldwide, and offer insights into the key areas to align resources and investments around. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=206122&ref=g_rss]]></link>
  	  <pubDate>Mon, 13 Sep 2010</pubDate>
	 <guid>1435529</guid>   
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  <category><![CDATA[Hot Topics]]></category> 
   			<title><![CDATA[ Financial, Revenue and Demand Performance of Communications Service Providers, Western Europe, 2010]]></title>
		<description><![CDATA[ This document gives details of the financial, revenue and demand performances of the 11 largest CSPs in Western Europe in 2010. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=211955&ref=g_rss]]></link>
  	 <pubDate>Thu, 28 Apr 2011</pubDate>
	 <guid>1657614</guid>
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  <category><![CDATA[Hot Topics]]></category> 
   			<title><![CDATA[ Case Study: Using Social Media to Deepen Partner Relationships, an Inside Look at the Oracle Partner Network]]></title>
		<description><![CDATA[ An inside look at the Oracle Partner Network shows how providers can use social media to enable two-way conversations to encourage loyalty, facilitate new business opportunities, and deepen partner relationships. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=175794&ref=g_rss]]></link>
  	 <pubDate>Wed, 02 Jun 2010</pubDate>
	 <guid>1378813</guid>
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  <category><![CDATA[Hot Topics]]></category> 
   			<title><![CDATA[ Market Insight: Channel Programs Must Target Regional Differences in Asia/Pacific in 2010 and 2011]]></title>
		<description><![CDATA[ After a difficult 2009, IT vendors are focusing on the indirect sales channel as they look to extend reach, enter new markets and capture more customers. We look at the factors affecting vendors, channel partners and distributors in Asia/Pacific in 2010 and offer recommendations for tackling them. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=200764&ref=g_rss]]></link>
  	 <pubDate>Mon, 17 May 2010</pubDate>
	 <guid>1370524</guid>
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  <category><![CDATA[Hot Topics]]></category> 
   			<title><![CDATA[ User Survey Analysis: Telecom Agent Business Outlook]]></title>
		<description><![CDATA[ Telecom agents are one of the key segments of channel partners for communication service providers. This study identifies telecom agents' top business challenges and priorities for 2010. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=200447&ref=g_rss]]></link>
  	 <pubDate>Thu, 13 May 2010</pubDate>
	 <guid>1368630</guid>
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  <category><![CDATA[Hot Topics]]></category> 
   			<title><![CDATA[ User Survey Analysis: Telecom Agents Choose the Top Telecom Services]]></title>
		<description><![CDATA[ Telecommunications agents are one of the key segments of channel partners for communications service providers. This study identifies the top services being carried by telecom agents, as well as those viewed to be the biggest opportunities in the future. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=200445&ref=g_rss]]></link>
  	 <pubDate>Tue, 11 May 2010</pubDate>
	 <guid>1368400</guid>
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  <category><![CDATA[Hot Topics]]></category> 
   			<title><![CDATA[ Market Insight: Influencers Within Midmarket IT Businesses, Worldwide, 2010 and Beyond]]></title>
		<description><![CDATA[ Marketing and sales managers must identify the key stakeholders within midmarket businesses based on what technology area is being purchased. This research will help managers better accomplish this objective. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=175417&ref=g_rss]]></link>
  	 <pubDate>Wed, 21 Apr 2010</pubDate>
	 <guid>1356748</guid>
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  <category><![CDATA[Hot Topics]]></category> 
   			<title><![CDATA[ Market Insight: IBM's 'Game Changer' in China Shows Channels Are Key to Success in SaaS]]></title>
		<description><![CDATA[ IBM continues to evolve its software-as-a-service offering built for the Chinese market. This report discusses progress to date and plans. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=174592&ref=g_rss]]></link>
  	 <pubDate>Mon, 29 Mar 2010</pubDate>
	 <guid>1331073</guid>
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  <category><![CDATA[Competitive Analysis]]></category> 
   			<title><![CDATA[ Competitive Landscape: Selling ERP Software in China]]></title>
		<description><![CDATA[ China's ERP market growth potential is a strong magnet for both multinational and domestic vendors. End users demand both localization and global best practices. Vendors' challenges are where and what to invest in the local market. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=207187&ref=g_rss]]></link>
  	 <pubDate>Wed, 17 Nov 2010</pubDate>
	 <guid>1472615</guid> 
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  <category><![CDATA[Competitive Analysis]]></category> 
   			<title><![CDATA[ Competitive Landscape: Stakeholder Value Integration Challenges Business Consulting Service Providers in Europe, 2010-2011]]></title>
		<description><![CDATA[ All business consulting service suppliers compete intensively for their share of the 16 billion euro market of 2010 and 2011. But responding to five market forces while integrating all three stakeholder values challenges consultancies and triggers changes to their regional marketing and sales strategies. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=205718&ref=g_rss]]></link>
  	 <pubDate>Mon, 13 Sep 2010</pubDate>
	 <guid>1435413</guid> 
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  <category><![CDATA[Competitive Analysis]]></category> 
   			<title><![CDATA[ User Survey Analysis: United States Hospitals, Optimistic and Overworked]]></title>
		<description><![CDATA[ Despite facing frozen IT budgets and internal staff shortages throughout 2010, hospitals are making strides in technology adoption and improving contracting sophistication. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=201717&ref=g_rss]]></link>
  	 <pubDate>Fri, 16 Jul 2010</pubDate>
	 <guid>1402419</guid> 
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  <category><![CDATA[Competitive Analysis]]></category> 
   			<title><![CDATA[ Competitive Landscape: Business Intelligence Platforms, Asia/Pacific]]></title>
		<description><![CDATA[ A reshaped marketplace following consolidation sees vendors adapting market strategies and business models to survive and win in the business intelligence platform market in Asia/Pacific. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=201649&ref=g_rss]]></link>
  	 <pubDate>Fri, 16 Jul 2010</pubDate>
	 <guid>1402429</guid> 
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  <category><![CDATA[Dataquest Research Methodology Guides]]></category> 
   			<title><![CDATA[ Dataquest Guide: Gartner's New SMB Segmentation and Methodology]]></title>
		<description><![CDATA[ Gartner recently reviewed its global segmentation of the small-and-midsize-business market and, as a result, changed the definition of SMB for Latin America, EMEA and Asia/Pacific. This report explains our methodology, the revised definitions and how they will affect research.  ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=164294&ref=g_rss]]></link>
  	 <pubDate>Mon, 22 Dec 2008</pubDate>
	 <guid>844924</guid>
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  <category>Spotlights</category>
   			<title><![CDATA[ Forecast Analysis: Business Process Outsourcing, 2009-2014, 3Q10 Update]]></title>
		<description><![CDATA[ Gartner's 3Q10 updated forecasts show that business process outsourcing will see a return to growth of 3.1% in 2010, due to the completion of deals started in the depth of the recession in 2009 and a steady increase in transaction volume throughout 2010. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=207393&ref=g_rss]]></link>
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<category>Events</category>
 			<title><![CDATA[ Symposium/ITxpo Worlwide]]></title> 
  	
										<link><![CDATA[http://www.gartner.com/2_events/symposium/worldwide.html]]></link>
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