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		<title><![CDATA[ Gartner: Media ]]></title> 
		<link><![CDATA[ http://www.gartner.com/it/products/research/asset_129546_2395.jsp ]]></link> 
		<description><![CDATA[ The global media industry is in the early stages of a digital revolution that will enable more consumers to purchase media in more ways than ever, increasing leverage and profits for well-positioned players. Gartner research covers the business opportunities, strategies and technology issues surrounding this transition. ]]></description> 
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		<category><![CDATA[ Focus Area RSS Feed ]]></category> 
	
		 
  
  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ E-Readers Will Take Off With Holiday Shoppers in 2010]]></title>
		<description><![CDATA[ While the number of electronic readers sold will likely increase through 2009, a number of factors, including price point and device functionality, point to 2010 as a more robust year for e-reader sales. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=172048&ref=g_rss]]></link>
  	 <pubDate>Tue, 03 Nov 2009</pubDate>
	 <guid>1219721</guid>  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ Wireless Service Providers Must Step Up to Capitalize on E-Reader Opportunities]]></title>
		<description><![CDATA[ As various forms of e-book readers enter the market, Gartner believes that wireless connectivity will need to be a feature within midrange to high-end e-reader devices. On-the-go book purchases, as well as around-the-clock updates for newspapers are two important capabilities. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=171688&ref=g_rss]]></link>
  	 <pubDate>Tue, 03 Nov 2009</pubDate>
	 <guid>1219719</guid>  
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   			<title><![CDATA[ How to Earn Media by Listening]]></title>
		<description><![CDATA[ The surge in social-media consumer activity creates new opportunities and challenges for brands. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=171708&ref=g_rss]]></link>
  	 <pubDate>Fri, 30 Oct 2009</pubDate>
	 <guid>1217784</guid>  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ Recommendation Technologies: Navigating a Fragmented Media Universe]]></title>
		<description><![CDATA[ Search, discovery and recommendation engines designed to increase engagement, and drive content transactions across multiple screens are evolving to meet market needs. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=171147&ref=g_rss]]></link>
  	 <pubDate>Tue, 29 Sep 2009</pubDate>
	 <guid>1192214</guid>  
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   			<title><![CDATA[ Case Study: RCS Collaborates With Competitors to Create a Premium Publisher Network in Italy]]></title>
		<description><![CDATA[ RCS collaborated with other publishers in Italy to create a premium advertising network. As a result, they are offering a unique online advertising solution using performance-based pricing and focused on contextual links within a network composed only of editorial websites. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=170669&ref=g_rss]]></link>
  	 <pubDate>Mon, 28 Sep 2009</pubDate>
	 <guid>1191015</guid>  
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   			<title><![CDATA[ A New Ecosystem Defines E-Book's Second Chapter]]></title>
		<description><![CDATA[ Strong sales of e-book devices, such as Amazon's Kindle and Sony's e-book reader, along with Sony's revamp of its e-reader product line, the maturation of digital publishing enablers and the solidification of format standards, are buttressing hopes for a stable market for digital titles. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=170481&ref=g_rss]]></link>
  	 <pubDate>Thu, 17 Sep 2009</pubDate>
	 <guid>1182114</guid>  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ Key Issues for the Media Industry, 2H09]]></title>
		<description><![CDATA[ In the second half of 2009, Gartner's Media Industry Advisory Service research agenda will focus on challenges in the publishing industry, the evolution of television, pressures on digital agencies and the advertising market, and the evolving requirements of multiplatform distribution. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=170505&ref=g_rss]]></link>
  	 <pubDate>Fri, 28 Aug 2009</pubDate>
	 <guid>1155212</guid>  
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   			<title><![CDATA[ Mobile Advertising Quietly Grows]]></title>
		<description><![CDATA[ Mobile advertising spending will increase in 2009, despite adversity in the overall advertising market. But don't expect a real breakout until 2011. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=170250&ref=g_rss]]></link>
  	 <pubDate>Tue, 25 Aug 2009</pubDate>
	 <guid>1147013</guid>  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ Vendor Rating: Yahoo]]></title>
		<description><![CDATA[ Yahoo's focus is on consumers with a small portion of its revenue from small and midsize businesses and small office/home office users. We rate its abilities as a vendor of individual product and service lines. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=167986&ref=g_rss]]></link>
  	 <pubDate>Tue, 21 Jul 2009</pubDate>
	 <guid>1086212</guid>  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ Performance Advertising Takes Center Stage as the Economy Puts Pressure on Brands and Publishers]]></title>
		<description><![CDATA[ Performance marketing companies are bucking economic trends with revenue growth driven by advances in lead generation and action-based compensation. While digital sales promotion is resistant to budget cuts, it poses challenges to publishers and ad agencies. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=169047&ref=g_rss]]></link>
  	 <pubDate>Mon, 20 Jul 2009</pubDate>
	 <guid>1081712</guid>  
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  <category><![CDATA[Digital Distribution]]></category> 
   			<title><![CDATA[ Case Study: RCS Collaborates With Competitors to Create a Premium Publisher Network in Italy]]></title>
		<description><![CDATA[ RCS collaborated with other publishers in Italy to create a premium advertising network. As a result, they are offering a unique online advertising solution using performance-based pricing and focused on contextual links within a network composed only of editorial websites. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=170669&ref=g_rss]]></link>
  	  <pubDate>Mon, 28 Sep 2009</pubDate>
	 <guid>1191015</guid>   
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  <category><![CDATA[Digital Distribution]]></category> 
   			<title><![CDATA[ A New Ecosystem Defines E-Book's Second Chapter]]></title>
		<description><![CDATA[ Strong sales of e-book devices, such as Amazon's Kindle and Sony's e-book reader, along with Sony's revamp of its e-reader product line, the maturation of digital publishing enablers and the solidification of format standards, are buttressing hopes for a stable market for digital titles. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=170481&ref=g_rss]]></link>
  	  <pubDate>Thu, 17 Sep 2009</pubDate>
	 <guid>1182114</guid>   
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  <category><![CDATA[Digital Distribution]]></category> 
   			<title><![CDATA[ Newspapers and Magazines Must Focus on Digital Channels That Offer Immediate Payoff]]></title>
		<description><![CDATA[ Improvements in the ability to generate digital versions of publications coincide with the appearance of new e-readers and smartphones. These developments open the window on potential profitability for publishers. First, however, they must find the right mix of evolving technologies. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=169219&ref=g_rss]]></link>
  	  <pubDate>Mon, 13 Jul 2009</pubDate>
	 <guid>1071413</guid>   
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  <category><![CDATA[Digital Distribution]]></category> 
   			<title><![CDATA[ Pay-TV Providers Face Up to Over-the-Top TV]]></title>
		<description><![CDATA[ The pay-TV industry is facing up to the disruptive threat posed by OTT-TV services. A range of different responses is being considered, but hybrid services are a leading contender in Europe. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=168506&ref=g_rss]]></link>
  	  <pubDate>Wed, 24 Jun 2009</pubDate>
	 <guid>1038013</guid>   
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  <category><![CDATA[Digital Distribution]]></category> 
   			<title><![CDATA[ Amazon's Kindle DX Targets Newspaper and Magazine Markets]]></title>
		<description><![CDATA[ Against a university backdrop, and sharing the stage with the scion of one of America's iconic newspaper families, Amazon introduced the Kindle DX, an e-reader designed to better support newspaper and magazine content. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=168077&ref=g_rss]]></link>
  	  <pubDate>Thu, 14 May 2009</pubDate>
	 <guid>980012</guid>   
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  <category><![CDATA[Digital Distribution]]></category> 
   			<title><![CDATA[ How Online Consumers in Italy Find Music on the Internet]]></title>
		<description><![CDATA[ Online consumers in Italy have multiple sources for acquiring music online. A recent Gartner survey provides a snapshot of how they search for, get recommendations about and share music. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=166596&ref=g_rss]]></link>
  	  <pubDate>Mon, 06 Apr 2009</pubDate>
	 <guid>930916</guid>   
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  <category><![CDATA[Digital Distribution]]></category> 
   			<title><![CDATA[ How U.K. Online Consumers Find Music on the Internet]]></title>
		<description><![CDATA[ U.K. consumers have multiple sources for acquiring music online. A recent Gartner survey provides a snapshot of how they search for, get recommendations about and share music. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=166595&ref=g_rss]]></link>
  	  <pubDate>Fri, 27 Mar 2009</pubDate>
	 <guid>922322</guid>   
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  <category><![CDATA[Digital Distribution]]></category> 
   			<title><![CDATA[ Two Roads to TV 2.0]]></title>
		<description><![CDATA[ TV and Internet convergence is creating a jumble of disruptive technologies and services. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=166477&ref=g_rss]]></link>
  	  <pubDate>Tue, 24 Mar 2009</pubDate>
	 <guid>918332</guid>   
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  <category><![CDATA[Digital Distribution]]></category> 
   			<title><![CDATA[ How Consumers in Italy Discover Video Online]]></title>
		<description><![CDATA[ A recent Gartner survey explores how consumers find and share video in Italy, the role of search, the influence of traditional and new media, and recommendations from friends. We examine the implications for content marketers. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=166039&ref=g_rss]]></link>
  	  <pubDate>Fri, 13 Mar 2009</pubDate>
	 <guid>912512</guid>   
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  <category><![CDATA[Digital Distribution]]></category> 
   			<title><![CDATA[ How U.S. Consumers Discover Video Online]]></title>
		<description><![CDATA[ A recent Gartner survey explores how consumers find and share video in the U.S., the role of search, the influence of traditional and new media, and recommendations from friends. We examine the implications for content marketers. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=166038&ref=g_rss]]></link>
  	  <pubDate>Thu, 12 Mar 2009</pubDate>
	 <guid>912015</guid>   
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  <category><![CDATA[Digital Home]]></category> 
   			<title><![CDATA[ What P2P Means to Online Consumers in the U.S., the U.K. and Italy]]></title>
		<description><![CDATA[ Access to free content is the primary benefit cited by online consumers from three countries who said they used peer-to-peer networks to get content, but many consumers believe a wider choice of music, TV and movie content is available in P2P ecosystems than in legitimate services or stores. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=168579&ref=g_rss]]></link>
  	 <pubDate>Thu, 11 Jun 2009</pubDate>
	 <guid>1017712</guid>
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  <category><![CDATA[Digital Home]]></category> 
   			<title><![CDATA[ IPTV Seeks Differentiation]]></title>
		<description><![CDATA[ Internet Protocol television must compete not only with incumbent cable and satellite TV services, but also with digital terrestrial TV and emerging over-the-top TV. Service providers must differentiate through innovation. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=160932&ref=g_rss]]></link>
  	 <pubDate>Mon, 15 Sep 2008</pubDate>
	 <guid>758524</guid>
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  <category><![CDATA[Digital Home]]></category> 
   			<title><![CDATA[ The Business Impact of Social Computing on the TV Industry]]></title>
		<description><![CDATA[ The TV industry has begun only recently to leverage social computing, to create greater audience engagement and achieve deeper consumer insight. The impact of social networks will grow strongly, ultimately turning television into a multiplatform experience. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=160412&ref=g_rss]]></link>
  	 <pubDate>Tue, 12 Aug 2008</pubDate>
	 <guid>740422</guid>
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  <category><![CDATA[Digital Home]]></category> 
   			<title><![CDATA[ Case Study: South Dakota TV Station Uses Local Contributors to Extend Its Reach]]></title>
		<description><![CDATA[ A TV station in Sioux Falls, South Dakota, turns to its viewers to expand its news coverage and create differentiation from local media competitors. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=159706&ref=g_rss]]></link>
  	 <pubDate>Mon, 04 Aug 2008</pubDate>
	 <guid>736420</guid>
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  <category><![CDATA[Digital Home]]></category> 
   			<title><![CDATA[ Over-the-Top TV: A New Wild Card]]></title>
		<description><![CDATA[ In the face of surging demand for online video, service providers and hardware developers are jockeying for space in the living room. Over-the-top TV solutions are the latest to the game. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=159219&ref=g_rss]]></link>
  	 <pubDate>Mon, 21 Jul 2008</pubDate>
	 <guid>727211</guid>
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  <category><![CDATA[Digital Home]]></category> 
   			<title><![CDATA[ Socialcasting Vendors Drive the Push to Live TV on the Web]]></title>
		<description><![CDATA[ A new concept called "socialcasting" is bringing live TV capability to a new range of creators as well as to hungry digital media consumers. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=156597&ref=g_rss]]></link>
  	 <pubDate>Fri, 04 Apr 2008</pubDate>
	 <guid>640307</guid>
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  <category><![CDATA[Advertising Technologies]]></category> 
   			<title><![CDATA[ Recommendation Technologies: Navigating a Fragmented Media Universe]]></title>
		<description><![CDATA[ Search, discovery and recommendation engines designed to increase engagement, and drive content transactions across multiple screens are evolving to meet market needs. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=171147&ref=g_rss]]></link>
  	 <pubDate>Tue, 29 Sep 2009</pubDate>
	 <guid>1192214</guid> 
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  <category><![CDATA[Advertising Technologies]]></category> 
   			<title><![CDATA[ Mobile Advertising Quietly Grows]]></title>
		<description><![CDATA[ Mobile advertising spending will increase in 2009, despite adversity in the overall advertising market. But don't expect a real breakout until 2011. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=170250&ref=g_rss]]></link>
  	 <pubDate>Tue, 25 Aug 2009</pubDate>
	 <guid>1147013</guid> 
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  <category><![CDATA[Advertising Technologies]]></category> 
   			<title><![CDATA[ Performance Advertising Takes Center Stage as the Economy Puts Pressure on Brands and Publishers]]></title>
		<description><![CDATA[ Performance marketing companies are bucking economic trends with revenue growth driven by advances in lead generation and action-based compensation. While digital sales promotion is resistant to budget cuts, it poses challenges to publishers and ad agencies. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=169047&ref=g_rss]]></link>
  	 <pubDate>Mon, 20 Jul 2009</pubDate>
	 <guid>1081712</guid> 
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  <category><![CDATA[Advertising Technologies]]></category> 
   			<title><![CDATA[ Case Study: How Harvard Business Publishing Mastered Online Ad Operations]]></title>
		<description><![CDATA[ The publishers of the Harvard Business Review experienced rapid growth in online advertising demand and needed to rapidly expand operational capacity to handle the opportunity. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=167301&ref=g_rss]]></link>
  	 <pubDate>Mon, 04 May 2009</pubDate>
	 <guid>962322</guid> 
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  <category><![CDATA[Advertising Technologies]]></category> 
   			<title><![CDATA[ Agencies, Advertisers Need to Sync on New Media]]></title>
		<description><![CDATA[ Even though "new media" is well-established, advertisers and agencies are still behind the development curve and significantly out of alignment with one another on using and measuring new media to its best advantage. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=165277&ref=g_rss]]></link>
  	 <pubDate>Mon, 02 Mar 2009</pubDate>
	 <guid>905117</guid> 
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  <category><![CDATA[Advertising Technologies]]></category> 
   			<title><![CDATA[ Targeted Advertising and the Privacy Predicament]]></title>
		<description><![CDATA[ The economy is driving demand for higher yields and performance from online advertising. New targeting techniques can deliver, but force complex privacy considerations on publishers, advertisers, ad agencies, portals and service providers. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=163432&ref=g_rss]]></link>
  	 <pubDate>Thu, 04 Dec 2008</pubDate>
	 <guid>829016</guid> 
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  <category><![CDATA[Advertising Technologies]]></category> 
   			<title><![CDATA[ Retail Widgets: Stand-Alones Versus Integrated Applications]]></title>
		<description><![CDATA[ Social networks are on everyone's radar screen. Communities are very important for the consumers that are members of communities and the retailers that are trying to reach these consumers. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=154208&ref=g_rss]]></link>
  	 <pubDate>Wed, 26 Nov 2008</pubDate>
	 <guid>817212</guid> 
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  <category><![CDATA[Advertising Technologies]]></category> 
   			<title><![CDATA[ Does an AOL Deal Make Sense for Yahoo]]></title>
		<description><![CDATA[ In the shadow of disappointing 3Q08 earnings, breakdowns in talks with Microsoft and Google, a troubled economy, and the announced departure of its CEO and founder Jerry Yang, Yahoo has been negotiating a deal with AOL. All indicators point to Yahoo-AOL as having something to offer both parties. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=162854&ref=g_rss]]></link>
  	 <pubDate>Wed, 26 Nov 2008</pubDate>
	 <guid>816912</guid> 
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  <category><![CDATA[Advertising Technologies]]></category> 
   			<title><![CDATA[ Adaptive Video Ad Platforms Light a Path to Convergence and Cost Reduction]]></title>
		<description><![CDATA[ New products that enable advertisers to create and deliver personalized video on the fly to TV and the Web add cost and complexity to the development process. However, they may ultimately deliver not only more-effective advertising, but also money-saving cross-channel capabilities. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=157180&ref=g_rss]]></link>
  	 <pubDate>Wed, 23 Apr 2008</pubDate>
	 <guid>654309</guid> 
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  <category><![CDATA[Mobile Media]]></category> 
   			<title><![CDATA[ E-Readers Will Take Off With Holiday Shoppers in 2010]]></title>
		<description><![CDATA[ While the number of electronic readers sold will likely increase through 2009, a number of factors, including price point and device functionality, point to 2010 as a more robust year for e-reader sales. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=172048&ref=g_rss]]></link>
  	 <pubDate>Tue, 03 Nov 2009</pubDate>
	 <guid>1219721</guid>
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  <category><![CDATA[Mobile Media]]></category> 
   			<title><![CDATA[ Wireless Service Providers Must Step Up to Capitalize on E-Reader Opportunities]]></title>
		<description><![CDATA[ As various forms of e-book readers enter the market, Gartner believes that wireless connectivity will need to be a feature within midrange to high-end e-reader devices. On-the-go book purchases, as well as around-the-clock updates for newspapers are two important capabilities. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=171688&ref=g_rss]]></link>
  	 <pubDate>Tue, 03 Nov 2009</pubDate>
	 <guid>1219719</guid>
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  <category><![CDATA[Mobile Media]]></category> 
   			<title><![CDATA[ Social Media Delivers Marketing Intelligence]]></title>
		<description><![CDATA[ Social media may be more valuable for what it can reveal about consumer attitudes toward brands than for its ability to mold those attitudes. Integrating social media monitoring platforms with advertising and marketing operations is an essential starting point for marketing transformation. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=160082&ref=g_rss]]></link>
  	 <pubDate>Thu, 21 Aug 2008</pubDate>
	 <guid>745317</guid>
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  <category><![CDATA[Mobile Media]]></category> 
   			<title><![CDATA[ Charting the Social Media Marketing Landscape]]></title>
		<description><![CDATA[ Social media present mounting challenges and opportunities for content providers and marketers. We introduce a framework to survey approaches and technologies. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=158628&ref=g_rss]]></link>
  	 <pubDate>Wed, 11 Jun 2008</pubDate>
	 <guid>691707</guid>
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  <category><![CDATA[Content Protection]]></category> 
   			<title><![CDATA[ U.S. Copyright Office Signals New Era of Deregulation for Video Licensing]]></title>
		<description><![CDATA[ Recommended updates to copyright law from the U.S. Copyright Office will see the removal of statutory licenses for content granted decades ago to spur nascent cable TV and satellite services. These statutory license rates will be extended to IPTV providers but not to Internet-based services. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=159813&ref=g_rss]]></link>
  	 <pubDate>Mon, 21 Jul 2008</pubDate>
	 <guid>727415</guid>
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  <category><![CDATA[Content Protection]]></category> 
   			<title><![CDATA[ Charting the Shift of DRM to Digital Experience Management]]></title>
		<description><![CDATA[ DRM schemes based on encryption have polarized the technology and entertainment industries. Current market conditions (that is, a Web ecosystem that thrives on frictionless search-and-acquire content) require systems that focus on accounting or tracking content for ad-supported or other models. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=150933&ref=g_rss]]></link>
  	 <pubDate>Thu, 27 Sep 2007</pubDate>
	 <guid>526136</guid>
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  <category><![CDATA[Digital Asset Management]]></category> 
   			<title><![CDATA[ Case Study: Discovery's Rights Management Investment Means Agility]]></title>
		<description><![CDATA[ Creating a solid but flexible automated rights management system for licensing and monetizing its content enabled Discovery Communications to meet its needs in a fragmented marketplace. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=165177&ref=g_rss]]></link>
  	 <pubDate>Thu, 21 May 2009</pubDate>
	 <guid>987612</guid>
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  <category><![CDATA[Digital Asset Management]]></category> 
   			<title><![CDATA[ Rights Management Bottleneck an Inventory Challenge for Movie Studios]]></title>
		<description><![CDATA[ A future in which the long trail of film and TV content is easily accessible to online consumers is in doubt because of the challenge of clearing and administering distribution rights.  ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=154997&ref=g_rss]]></link>
  	 <pubDate>Wed, 05 Mar 2008</pubDate>
	 <guid>617325</guid>
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  <category><![CDATA[Hype Cycle]]></category> 
   			<title><![CDATA[ Hype Cycle for Media Industry Publishing, 2009]]></title>
		<description><![CDATA[ The publishing industry has been hit hard by the global recession, with cutbacks in advertising spending and consumer purchasing. Publishers are struggling to stay afloat in these troubled times and plan for an uncertain future. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=169812&ref=g_rss]]></link>
  	 <pubDate>Thu, 13 Aug 2009</pubDate>
	 <guid>1129212</guid>
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  <category><![CDATA[Hype Cycle]]></category> 
   			<title><![CDATA[ Hype Cycle for Media Industry Content, 2009]]></title>
		<description><![CDATA[ Amid the struggling economy of 2009, sectors of the media industry took important steps to adapt various technologies to marry the benefits of online distribution with successful business models. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=169807&ref=g_rss]]></link>
  	 <pubDate>Thu, 30 Jul 2009</pubDate>
	 <guid>1104012</guid>
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  <category><![CDATA[Hype Cycle]]></category> 
   			<title><![CDATA[ Hype Cycle for Media Industry Advertising, 2009]]></title>
		<description><![CDATA[ Advertising is in the midst of a storm that combines long-term disruption with a global economic crisis. Newspapers have borne the brunt of falling ad revenue, but broadcasters, ad agencies, and online media feel pressure from depressed prices and an onslaught of technology and business choices. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=169894&ref=g_rss]]></link>
  	 <pubDate>Mon, 27 Jul 2009</pubDate>
	 <guid>1095812</guid>
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  <category><![CDATA[Hype Cycle]]></category> 
   			<title><![CDATA[ Hype Cycle for Media Broadcasting, 2009]]></title>
		<description><![CDATA[ This is the first Hype Cycle created for the TV broadcasting industry, and it focuses mainly on technologies that support the digital distribution and monetization of video content. It is relevant to terrestrial broadcasters and other TV service providers, including cable, satellite and IPTV. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=169774&ref=g_rss]]></link>
  	 <pubDate>Fri, 24 Jul 2009</pubDate>
	 <guid>1093512</guid>
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  <category><![CDATA[Hype Cycle]]></category> 
   			<title><![CDATA[ Hype Cycle for Media Industry Entertainment, 2008]]></title>
		<description><![CDATA[ Consumers and technology providers continue to drive significant changes in the delivery and consumption of content. A new crop of enablers for online video and the maturation of some key technologies are among the key developments in this year's media industry entertainment Hype Cycle. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=159082&ref=g_rss]]></link>
  	 <pubDate>Tue, 01 Jul 2008</pubDate>
	 <guid>711916</guid>
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  <category>Spotlights</category>
   			<title><![CDATA[ Recommendation Technologies: Navigating a Fragmented Media Universe]]></title>
		<description><![CDATA[ Search, discovery and recommendation engines designed to increase engagement, and drive content transactions across multiple screens are evolving to meet market needs. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=171147&ref=g_rss]]></link>
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<category>Events</category>
 			<title><![CDATA[ Symposium/ITxpo Worlwide]]></title> 
  	
										<link><![CDATA[http://www.gartner.com/2_events/symposium/worldwide.html]]></link>
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