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		<title><![CDATA[ Gartner: Media ]]></title> 
		<link><![CDATA[ http://www.gartner.com/it/products/research/asset_129546_2395.jsp ]]></link> 
		<description><![CDATA[ The global media industry is in the early stages of a digital revolution that will enable more consumers to purchase media in more ways than ever, increasing leverage and profits for well-positioned players. Gartner research covers the business opportunities, strategies and technology issues surrounding this transition. ]]></description> 
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		<category><![CDATA[ Focus Area RSS Feed ]]></category> 
	
		 
  
  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ Pay-TV Providers Face Up to Over-the-Top TV]]></title>
		<description><![CDATA[ The pay-TV industry is facing up to the disruptive threat posed by OTT-TV services. A range of different responses is being considered, but hybrid services are a leading contender in Europe. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=168506&ref=g_rss]]></link>
  	 <pubDate>Wed, 24 Jun 2009</pubDate>
	 <guid>1038013</guid>  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ What P2P Means to Online Consumers in the U.S., the U.K. and Italy]]></title>
		<description><![CDATA[ Access to free content is the primary benefit cited by online consumers from three countries who said they used peer-to-peer networks to get content, but many consumers believe a wider choice of music, TV and movie content is available in P2P ecosystems than in legitimate services or stores. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=168579&ref=g_rss]]></link>
  	 <pubDate>Thu, 11 Jun 2009</pubDate>
	 <guid>1017712</guid>  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ Bing Takes Wing Against All Odds]]></title>
		<description><![CDATA[ After great speculation, Microsoft has decided to rebrand and relaunch its search business. On 1 June, it launched Bing to take the place of Live Search, with the goal of taking market share from competitors. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=168590&ref=g_rss]]></link>
  	 <pubDate>Thu, 04 Jun 2009</pubDate>
	 <guid>1005915</guid>  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ Case Study: Cyberpresse Deploys a New CMS to Speed Up Publishing Process, Increase User Engagement]]></title>
		<description><![CDATA[ A publisher used a new content management system to speed up its publishing process. With the help of the CMS, it became the leading French-language news site in Quebec. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=168229&ref=g_rss]]></link>
  	 <pubDate>Wed, 03 Jun 2009</pubDate>
	 <guid>1003712</guid>  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ Optimizing Digital Advertising Operations at Media Companies]]></title>
		<description><![CDATA[ Targeting, interactivity and dynamic delivery make advertising potentially more valuable, but also more complex to manage. This overview presents best practices for managing digital ad operations. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=168288&ref=g_rss]]></link>
  	 <pubDate>Thu, 28 May 2009</pubDate>
	 <guid>996721</guid>  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ Case Study: Discovery's Rights Management Investment Means Agility]]></title>
		<description><![CDATA[ Creating a solid but flexible automated rights management system for licensing and monetizing its content enabled Discovery Communications to meet its needs in a fragmented marketplace. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=165177&ref=g_rss]]></link>
  	 <pubDate>Thu, 21 May 2009</pubDate>
	 <guid>987612</guid>  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ Amazon's Kindle DX Targets Newspaper and Magazine Markets]]></title>
		<description><![CDATA[ Against a university backdrop, and sharing the stage with the scion of one of America's iconic newspaper families, Amazon introduced the Kindle DX, an e-reader designed to better support newspaper and magazine content. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=168077&ref=g_rss]]></link>
  	 <pubDate>Thu, 14 May 2009</pubDate>
	 <guid>980012</guid>  
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   			<title><![CDATA[ The Race to Dominate the Future of TV]]></title>
		<description><![CDATA[ With cable operators in the United States expressing their intention to become premium online TV and video distributors, a battle for dominance of future Web broadcasting services suddenly takes shape. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=167374&ref=g_rss]]></link>
  	 <pubDate>Tue, 12 May 2009</pubDate>
	 <guid>975312</guid>  
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  <category><![CDATA[Digital Distribution]]></category> 
   			<title><![CDATA[ Pay-TV Providers Face Up to Over-the-Top TV]]></title>
		<description><![CDATA[ The pay-TV industry is facing up to the disruptive threat posed by OTT-TV services. A range of different responses is being considered, but hybrid services are a leading contender in Europe. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=168506&ref=g_rss]]></link>
  	  <pubDate>Wed, 24 Jun 2009</pubDate>
	 <guid>1038013</guid>   
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    <item>       
  <category><![CDATA[Digital Distribution]]></category> 
   			<title><![CDATA[ Amazon's Kindle DX Targets Newspaper and Magazine Markets]]></title>
		<description><![CDATA[ Against a university backdrop, and sharing the stage with the scion of one of America's iconic newspaper families, Amazon introduced the Kindle DX, an e-reader designed to better support newspaper and magazine content. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=168077&ref=g_rss]]></link>
  	  <pubDate>Thu, 14 May 2009</pubDate>
	 <guid>980012</guid>   
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  <category><![CDATA[Digital Distribution]]></category> 
   			<title><![CDATA[ How Online Consumers in Italy Find Music on the Internet]]></title>
		<description><![CDATA[ Online consumers in Italy have multiple sources for acquiring music online. A recent Gartner survey provides a snapshot of how they search for, get recommendations about and share music. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=166596&ref=g_rss]]></link>
  	  <pubDate>Mon, 06 Apr 2009</pubDate>
	 <guid>930916</guid>   
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  <category><![CDATA[Digital Distribution]]></category> 
   			<title><![CDATA[ How U.K. Online Consumers Find Music on the Internet]]></title>
		<description><![CDATA[ U.K. consumers have multiple sources for acquiring music online. A recent Gartner survey provides a snapshot of how they search for, get recommendations about and share music. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=166595&ref=g_rss]]></link>
  	  <pubDate>Fri, 27 Mar 2009</pubDate>
	 <guid>922322</guid>   
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  <category><![CDATA[Digital Distribution]]></category> 
   			<title><![CDATA[ Two Roads to TV 2.0]]></title>
		<description><![CDATA[ TV and Internet convergence is creating a jumble of disruptive technologies and services. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=166477&ref=g_rss]]></link>
  	  <pubDate>Tue, 24 Mar 2009</pubDate>
	 <guid>918332</guid>   
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  <category><![CDATA[Digital Distribution]]></category> 
   			<title><![CDATA[ How Consumers in Italy Discover Video Online]]></title>
		<description><![CDATA[ A recent Gartner survey explores how consumers find and share video in Italy, the role of search, the influence of traditional and new media, and recommendations from friends. We examine the implications for content marketers. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=166039&ref=g_rss]]></link>
  	  <pubDate>Fri, 13 Mar 2009</pubDate>
	 <guid>912512</guid>   
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  <category><![CDATA[Digital Distribution]]></category> 
   			<title><![CDATA[ How U.S. Consumers Discover Video Online]]></title>
		<description><![CDATA[ A recent Gartner survey explores how consumers find and share video in the U.S., the role of search, the influence of traditional and new media, and recommendations from friends. We examine the implications for content marketers. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=166038&ref=g_rss]]></link>
  	  <pubDate>Thu, 12 Mar 2009</pubDate>
	 <guid>912015</guid>   
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  <category><![CDATA[Digital Distribution]]></category> 
   			<title><![CDATA[ How U.K. Consumers Discover Video Online]]></title>
		<description><![CDATA[ A recent Gartner survey explores how consumers find and share video in the U.K., the role of search, the influence of traditional and new media, and recommendations from friends. We examine the implications for content marketers. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=165905&ref=g_rss]]></link>
  	  <pubDate>Thu, 12 Mar 2009</pubDate>
	 <guid>911815</guid>   
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  <category><![CDATA[Digital Distribution]]></category> 
   			<title><![CDATA[ Newspaper Publishers Must Do More to Empower Brand Stewards]]></title>
		<description><![CDATA[ Results from a recent Gartner survey show that newspapers aren't doing enough to capitalize on the social power of their readers. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=165948&ref=g_rss]]></link>
  	  <pubDate>Thu, 12 Mar 2009</pubDate>
	 <guid>911415</guid>   
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  <category><![CDATA[Digital Distribution]]></category> 
   			<title><![CDATA[ Case Study: Time Inc., Uses Centralized Platform to Power Video Strategy]]></title>
		<description><![CDATA[ Time Inc., has turned to an outside video platform partner to build process for creation and distribution of video. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=165117&ref=g_rss]]></link>
  	  <pubDate>Fri, 27 Feb 2009</pubDate>
	 <guid>904012</guid>   
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  <category><![CDATA[Digital Home]]></category> 
   			<title><![CDATA[ What P2P Means to Online Consumers in the U.S., the U.K. and Italy]]></title>
		<description><![CDATA[ Access to free content is the primary benefit cited by online consumers from three countries who said they used peer-to-peer networks to get content, but many consumers believe a wider choice of music, TV and movie content is available in P2P ecosystems than in legitimate services or stores. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=168579&ref=g_rss]]></link>
  	 <pubDate>Thu, 11 Jun 2009</pubDate>
	 <guid>1017712</guid>
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  <category><![CDATA[Digital Home]]></category> 
   			<title><![CDATA[ IPTV Seeks Differentiation]]></title>
		<description><![CDATA[ Internet Protocol television must compete not only with incumbent cable and satellite TV services, but also with digital terrestrial TV and emerging over-the-top TV. Service providers must differentiate through innovation. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=160932&ref=g_rss]]></link>
  	 <pubDate>Mon, 15 Sep 2008</pubDate>
	 <guid>758524</guid>
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  <category><![CDATA[Digital Home]]></category> 
   			<title><![CDATA[ The Business Impact of Social Computing on the TV Industry]]></title>
		<description><![CDATA[ The TV industry has begun only recently to leverage social computing, to create greater audience engagement and achieve deeper consumer insight. The impact of social networks will grow strongly, ultimately turning television into a multiplatform experience. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=160412&ref=g_rss]]></link>
  	 <pubDate>Tue, 12 Aug 2008</pubDate>
	 <guid>740422</guid>
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  <category><![CDATA[Digital Home]]></category> 
   			<title><![CDATA[ Case Study: South Dakota TV Station Uses Local Contributors to Extend Its Reach]]></title>
		<description><![CDATA[ A TV station in Sioux Falls, South Dakota, turns to its viewers to expand its news coverage and create differentiation from local media competitors. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=159706&ref=g_rss]]></link>
  	 <pubDate>Mon, 04 Aug 2008</pubDate>
	 <guid>736420</guid>
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  <category><![CDATA[Digital Home]]></category> 
   			<title><![CDATA[ Over-the-Top TV: A New Wild Card]]></title>
		<description><![CDATA[ In the face of surging demand for online video, service providers and hardware developers are jockeying for space in the living room. Over-the-top TV solutions are the latest to the game. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=159219&ref=g_rss]]></link>
  	 <pubDate>Mon, 21 Jul 2008</pubDate>
	 <guid>727211</guid>
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  <category><![CDATA[Digital Home]]></category> 
   			<title><![CDATA[ Socialcasting Vendors Drive the Push to Live TV on the Web]]></title>
		<description><![CDATA[ A new concept called "socialcasting" is bringing live TV capability to a new range of creators as well as to hungry digital media consumers. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=156597&ref=g_rss]]></link>
  	 <pubDate>Fri, 04 Apr 2008</pubDate>
	 <guid>640307</guid>
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  <category><![CDATA[Advertising Technologies]]></category> 
   			<title><![CDATA[ Case Study: How Harvard Business Publishing Mastered Online Ad Operations]]></title>
		<description><![CDATA[ The publishers of the Harvard Business Review experienced rapid growth in online advertising demand and needed to rapidly expand operational capacity to handle the opportunity. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=167301&ref=g_rss]]></link>
  	 <pubDate>Mon, 04 May 2009</pubDate>
	 <guid>962322</guid> 
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  <category><![CDATA[Advertising Technologies]]></category> 
   			<title><![CDATA[ Agencies, Advertisers Need to Sync on New Media]]></title>
		<description><![CDATA[ Even though "new media" is well-established, advertisers and agencies are still behind the development curve and significantly out of alignment with one another on using and measuring new media to its best advantage. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=165277&ref=g_rss]]></link>
  	 <pubDate>Mon, 02 Mar 2009</pubDate>
	 <guid>905117</guid> 
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  <category><![CDATA[Advertising Technologies]]></category> 
   			<title><![CDATA[ Targeted Advertising and the Privacy Predicament]]></title>
		<description><![CDATA[ The economy is driving demand for higher yields and performance from online advertising. New targeting techniques can deliver, but force complex privacy considerations on publishers, advertisers, ad agencies, portals and service providers. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=163432&ref=g_rss]]></link>
  	 <pubDate>Thu, 04 Dec 2008</pubDate>
	 <guid>829016</guid> 
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  <category><![CDATA[Advertising Technologies]]></category> 
   			<title><![CDATA[ Retail Widgets: Stand-Alones Versus Integrated Applications]]></title>
		<description><![CDATA[ Social networks are on everyone's radar screen. Communities are very important for the consumers that are members of communities and the retailers that are trying to reach these consumers. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=154208&ref=g_rss]]></link>
  	 <pubDate>Wed, 26 Nov 2008</pubDate>
	 <guid>817212</guid> 
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  <category><![CDATA[Advertising Technologies]]></category> 
   			<title><![CDATA[ Does an AOL Deal Make Sense for Yahoo]]></title>
		<description><![CDATA[ In the shadow of disappointing 3Q08 earnings, breakdowns in talks with Microsoft and Google, a troubled economy, and the announced departure of its CEO and founder Jerry Yang, Yahoo has been negotiating a deal with AOL. All indicators point to Yahoo-AOL as having something to offer both parties. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=162854&ref=g_rss]]></link>
  	 <pubDate>Wed, 26 Nov 2008</pubDate>
	 <guid>816912</guid> 
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  <category><![CDATA[Advertising Technologies]]></category> 
   			<title><![CDATA[ Adaptive Video Ad Platforms Light a Path to Convergence and Cost Reduction]]></title>
		<description><![CDATA[ New products that enable advertisers to create and deliver personalized video on the fly to TV and the Web add cost and complexity to the development process. However, they may ultimately deliver not only more-effective advertising, but also money-saving cross-channel capabilities. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=157180&ref=g_rss]]></link>
  	 <pubDate>Wed, 23 Apr 2008</pubDate>
	 <guid>654309</guid> 
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  <category><![CDATA[Mobile Media]]></category> 
   			<title><![CDATA[ Social Media Delivers Marketing Intelligence]]></title>
		<description><![CDATA[ Social media may be more valuable for what it can reveal about consumer attitudes toward brands than for its ability to mold those attitudes. Integrating social media monitoring platforms with advertising and marketing operations is an essential starting point for marketing transformation. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=160082&ref=g_rss]]></link>
  	 <pubDate>Thu, 21 Aug 2008</pubDate>
	 <guid>745317</guid>
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  <category><![CDATA[Mobile Media]]></category> 
   			<title><![CDATA[ Charting the Social Media Marketing Landscape]]></title>
		<description><![CDATA[ Social media present mounting challenges and opportunities for content providers and marketers. We introduce a framework to survey approaches and technologies. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=158628&ref=g_rss]]></link>
  	 <pubDate>Wed, 11 Jun 2008</pubDate>
	 <guid>691707</guid>
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  <category><![CDATA[Content Protection]]></category> 
   			<title><![CDATA[ U.S. Copyright Office Signals New Era of Deregulation for Video Licensing]]></title>
		<description><![CDATA[ Recommended updates to copyright law from the U.S. Copyright Office will see the removal of statutory licenses for content granted decades ago to spur nascent cable TV and satellite services. These statutory license rates will be extended to IPTV providers but not to Internet-based services. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=159813&ref=g_rss]]></link>
  	 <pubDate>Mon, 21 Jul 2008</pubDate>
	 <guid>727415</guid>
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  <category><![CDATA[Content Protection]]></category> 
   			<title><![CDATA[ Charting the Shift of DRM to Digital Experience Management]]></title>
		<description><![CDATA[ DRM schemes based on encryption have polarized the technology and entertainment industries. Current market conditions (that is, a Web ecosystem that thrives on frictionless search-and-acquire content) require systems that focus on accounting or tracking content for ad-supported or other models. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=150933&ref=g_rss]]></link>
  	 <pubDate>Thu, 27 Sep 2007</pubDate>
	 <guid>526136</guid>
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  <category><![CDATA[Digital Asset Management]]></category> 
   			<title><![CDATA[ Case Study: Discovery's Rights Management Investment Means Agility]]></title>
		<description><![CDATA[ Creating a solid but flexible automated rights management system for licensing and monetizing its content enabled Discovery Communications to meet its needs in a fragmented marketplace. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=165177&ref=g_rss]]></link>
  	 <pubDate>Thu, 21 May 2009</pubDate>
	 <guid>987612</guid>
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  <category><![CDATA[Digital Asset Management]]></category> 
   			<title><![CDATA[ Rights Management Bottleneck an Inventory Challenge for Movie Studios]]></title>
		<description><![CDATA[ A future in which the long trail of film and TV content is easily accessible to online consumers is in doubt because of the challenge of clearing and administering distribution rights.  ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=154997&ref=g_rss]]></link>
  	 <pubDate>Wed, 05 Mar 2008</pubDate>
	 <guid>617325</guid>
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  <category><![CDATA[Hype Cycle]]></category> 
   			<title><![CDATA[ Hype Cycle for Media Industry Entertainment, 2008]]></title>
		<description><![CDATA[ Consumers and technology providers continue to drive significant changes in the delivery and consumption of content. A new crop of enablers for online video and the maturation of some key technologies are among the key developments in this year's media industry entertainment Hype Cycle. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=159082&ref=g_rss]]></link>
  	 <pubDate>Tue, 01 Jul 2008</pubDate>
	 <guid>711916</guid>
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  <category><![CDATA[Hype Cycle]]></category> 
   			<title><![CDATA[ Hype Cycle for Media Industry Publishing, 2008]]></title>
		<description><![CDATA[ The publishing industry is facing disruption from all sides and is changed from 2007 based on a push in online video and social networking, as well as a weakened global economy. How publishers deploy technology as a strategic weapon will dictate the winners and the losers. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=159297&ref=g_rss]]></link>
  	 <pubDate>Mon, 30 Jun 2008</pubDate>
	 <guid>710709</guid>
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  <category><![CDATA[Hype Cycle]]></category> 
   			<title><![CDATA[ Hype Cycle for Media Industry Advertising, 2008]]></title>
		<description><![CDATA[ The advertising landscape remains volatile as ad spending continues to grow online and remains relatively flat elsewhere. Advertisers and publishers continue to struggle with problems of fragmentation and the onslaught of emerging forms and models. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=159077&ref=g_rss]]></link>
  	 <pubDate>Fri, 27 Jun 2008</pubDate>
	 <guid>708807</guid>
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      <item>
  <category>Spotlights</category>
   			<title><![CDATA[ Pay-TV Providers Face Up to Over-the-Top TV]]></title>
		<description><![CDATA[ The pay-TV industry is facing up to the disruptive threat posed by OTT-TV services. A range of different responses is being considered, but hybrid services are a leading contender in Europe. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=168506&ref=g_rss]]></link>
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<category>Events</category>
 			<title><![CDATA[ Symposium/ITxpo Worlwide]]></title> 
  	
										<link><![CDATA[http://www.gartner.com/2_events/symposium/worldwide.html]]></link>
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