Gartner

Newsroom

STAMFORD, Conn., April 22, 2010 View All Press Releases

Gartner Says Worldwide Business Intelligence, Analytics and Performance Management Software Market Grew 4 Percent in 2009

Worldwide business intelligence (BI) platform, analytic applications and performance management (PM) software revenue surpassed $9.3 billion in 2009, a 4.2 percent increase from 2008 revenue of $8.9 billion, according to Gartner, Inc.

“Even though growth was nowhere near the levels of 2008, and by no means immune to the recession, BI showed that it is not as cyclical as many other software areas, recording healthy growth in one of the toughest years recorded in software history,” said Dan Sommer, senior research analyst at Gartner. “The dominant vendors continued to put BI, analytics and PM front and center of their messaging. Organizations largely continued their BI projects, hoping that resulting transparency and insight would enable cost-cuts and improved productivity and agility. However, there is no doubt pressure has intensified on deal sizes and price points on new sales throughout the year.”

The top five vendors continued to make up most of the market with 71 percent market share. “The large vendors held their own. As IT is consolidating, BI spending often went  to a few strategic vendors. However, the application-centric vendors didn’t have the same up-selling momentum as they did in 2008,” said Mr. Sommer.

SAP was the No. 1 vendor in combined worldwide BI, analytics and PM software revenue in 2009, accounting for 22 percent of the market (see Table 1), followed by Oracle, SAS Institute, IBM and Microsoft. Looking at the subsegments of BI, there were different market share leaders. In BI platforms, SAP continued to maintain the lead. In the area of corporate performance management (CPM), Oracle maintained its leadership with the former Hyperion portfolio, while SAS remained the leader in analytic applications and PM. In all three areas, IBM has emerged as a strong challenger with its services-led offering, showing above market growth and strengthening its positions during 2009. Microsoft also continues to gain users by embedding BI functionality in their wider Microsoft environments.

Table 1
Worldwide BI, Analytics and Performance Management Revenue Estimates for 2009 (Millions of U.S. Dollars)

Company

 2009

2009 Market Share

2008

2008 Market Share

2009-2008 Growth

SAP

2,084.1

22.4

2,096.1

23.4

-0.6

Oracle

1,351.1

14.5

1,284.0

14.4

5.2

SAS Institute

1,324.6

14.2

1,286.6

14.4

3.0

IBM

1,135.6

12.2

996.5

11.1

14.0

Microsoft

739.1

7.9

681.5

7.6

8.5

MicroStrategy

295.0

3.2

280.0

3.1

5.4

Other Vendors

2,392.4

25.7

2,322.3

26.0

3.0

Total

9,321.9

100.0

8,946.9

100.0

4.2

Source: Gartner (April 2010)

All three subsegments of BI showed growth. BI platforms showed slightly stronger growth than CPM suites and analytic applications and PM, excluding CPM (see Table 2).

Table 2
Worldwide BI, Analytics and Performance Management Revenue Estimates for 2009 by Subsegment (Millions of U.S. Dollars)

Subsegment

 2009

2009 Market Share

2008

2008 Market Share

2009-2008 Growth

BI Platform

5,982.4

64.2

5,706.5

63.8

4.8

CPM Suites

1,937.1

20.8

1,869.4

20.9

3.6

Analytic Applications and Performance Management

1,402.4

15.0

1,371.0

15.3

2.3

Total

9,321.9

100.0

8,946.9

100.0

4.2

Source: Gartner (April 2010)

"While IT is trying to rationalize around one or a few vendors, the market for self-service BI is wide open. All vendors, small and large, on-premises, open-source or in the cloud, are flocking to cater for this space, trying to co-exist with the enterprise standard" said Mr. Sommer. "We see more buying from line-of-business, as dashboards and data discovery tools with in-memory analytics and ease-of-use visualization has made it an attractive and fastvalue proposition to bypass IT. The vendors in this segment, together with the open-source crowd, continue to be the fastest growers in the BI market."

Additional detail is available in the Gartner report “Market Share: Business Intelligence, Analytics and Performance Management Software, Worldwide, 2009" The report is available on Gartner’s website at http://www.gartner.com/resId=1355937.

 

Contacts
About Gartner

Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is a valuable partner in more than 14,000 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA, and has 6,100 associates, including more than 1,460 research analysts and consultants, and clients in 85 countries. For more information, visit www.gartner.com.

Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.

Gartner Insight
Gartner Webinars