Grapevine, TX., March 18, 2013 View All Press Releases

Big Data is Falling into the Trough of Disillusionment

Mark Beyer, research vice president at Gartner, shares his thoughts on future challenges and opportunities in big data.

Today is the start of our Gartner Business Intelligence & Analytics Summit, and big data will be a hot topic at the event. In the next few years, Gartner expects big data to become to the new normal, but, in a blog post, Mark Beyer, research vice president at Gartner, looks at the market dynamics currently pushing big data into the Trough of Disillusionment in the Gartner Hype Cycle.

Gartner is not saying big data is dead, or gone. To the contrary — Gartner predicts that big data will become the new normal between 2015 and 2017.

“The Trough means that market dynamics have changed. Experienced market vendors and implementers know what it takes for a solution to mature and reach enterprise capacity. When the market starts to reach 15-20 percent adoption, then big data will have reached the Plateau, that’s the end of ‘hype’ and the beginning productivity,” said Mr. Beyer. “For something to move into the Trough is a maturation process. Implementers and organizations will begin to choose the winning solution architectures and technologies that support them. The definition of hype is over-promising without a basis of market experience and proof. The Trough is what does that. It will then rise along the Slope of Enlightenment while others drop by the way side.”

Mr. Beyer is discussing big data trends in more detail at the Gartner Business Intelligence & Analytics Summit 2013, taking place on today through Wednesday, March 20 in Grapevine, Texas. More information on the Summit is available at www.gartner.com/us/bi. News and analysis from the event is being shared on Twitter at http://twitter.com/Gartner_inc using #GartnerBI.


About Gartner

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