Gartner Expert

Chris Beland

VP, Advisory

Chris Beland is a Vice President and Analyst within Gartner, overseeing the digital benchmarking work within Health and Wellness. Mr. Beland and his team cover multiple elements of the healthcare ecosystem, including Rx products, OTC products, Pharmacy, and Healthcare Networks. He and his team augment the well-established Gartner benchmarking methodology with sector specific insights to provide marketing leaders with a perspective, insights, and context.

Previous experience

Mr. Beland's previous experience includes strategy and business leadership roles with multiple agencies, with more than 20 years of experience. In that time, he and his teams have launched multiple products, campaigns, and programs.

Professional background

Havas Health

SVP, Experience Strategy

RAPP

SVP, Group Account Director

Ogilvy

Partner, Interactive Marketing Director

Areas of coverage

Marketing Technology and Emerging Trends

Customer Experience Design and Execution

Customer Experience

Search Strategy and Execution

Digital Performance Benchmarks

Education

B.S. Business Administration

California State University, Fresno

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Top Issues That I Help Clients Address

1Healthcare Digital Performance Benchmarks

2Optimizing and enhancing customer experience management (CXM) programs

3Best practices for building advertising channel strategies

4Identify opportunities to better meet the needs of customers

5Understanding where brands can engage, and who does it best