- Gartner client? Log in for personalized search results.
Gartner Expert
Chris Beland
VP Analyst
Chris Beland is a Vice President and Analyst within Gartner, overseeing the digital benchmarking work within Health and Wellness. Mr. Beland and his team cover multiple elements of the healthcare ecosystem, including Rx products, OTC products, Pharmacy, and Healthcare Networks. He and his team augment the well-established Gartner benchmarking methodology with sector specific insights to provide marketing leaders with a perspective, insights, and context.
Previous experience
Mr. Beland's previous experience includes strategy and business leadership roles with multiple agencies, with more than 20 years of experience. In that time, he and his teams have launched multiple products, campaigns, and programs.
Professional background
Havas Health
SVP, Experience Strategy
RAPP
SVP, Group Account Director
Ogilvy
Partner, Interactive Marketing Director
Areas of coverage
Digital Marketing Strategy and Execution
Marketing Technology
Marketing and Communications Leadership and Strategy
Customer Experience
Healthcare and Life Science Digital Transformation and Innovation
Education
B.S. Business Administration
California State University, Fresno
Top Issues That I Help Clients Address
1Healthcare Digital Performance Benchmarks
2Optimizing and enhancing customer experience management (CXM) programs
3Best practices for building advertising channel strategies
4Identify opportunities to better meet the needs of customers
5Understanding where brands can engage, and who does it best