Gartner predicts that by 2027, 50% of enterprises will be investing in disinformation security products or services and TrustOps strategies, up from less than 5% today, underscoring how quickly this issue is becoming a business priority. 

From Gartner Marketing Symposium/Xpo in Denver, we spoke with Andrew Frank, Distinguished VP Analyst in the Gartner Marketing practice, about why AI-powered disinformation is becoming a more urgent issue for marketers, and what CMOs can do to respond through TrustOps, stronger content authenticity practices and faster cross-functional coordination.