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Research Overview
Table of Contents
Free Sample Chapter
More Executive Reports
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Whether you already have a Customer Relationship Management (CRM) solution, trying to rescue a failed initiative or are simply looking to create a successful strategy, Gartner's latest Executive Report has over 300 pages containing advice, techniques and best practices including:

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Approaches to create a balanced CRM strategy |
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Detailed case studies of successful CRM initiatives with industry specific views |
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Techniques for vendor evaluation and selection |
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Effective personalization approaches to increase customer loyalty and satisfaction |
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Tactics for negotiating CRM software licenses
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North America +1 866 240 6589 Use code 'nclhpg' when calling |
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