Strategize, evolve, modernize and manage. These are the key challenges facing application managers as they seek to rapidly deliver results across the entire application portfolio while addressing the disruptive forces of change. But making the right decisions can be both risky and daunting.
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CRM strategy defines CRM project or program goals, and how they'll be met. It provides CRM organizations and leaders with the critical link tying the CRM vision to the value gained by organizations and customers.
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Did you know that 92% of the cost of an average application occurs after the project has finished? Discover Gartner best practices research to reduce the overall cost of application maintenance. Are you taking all the necessary steps to reduce future application costs?
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- 16-17 May 2013 | London, UK
- The Summit will help you to evolve your application strategy to ensure that it continues to deliver business value — both now, and in the future.
Hot topics to be covered:
- Convergence of Cloud, Mobile, Social and Information
- Mobile Application Strategy
- Innovating vs. Doing More with Less
- New Application and Data Integration Approaches
- Global Multi-Enterprise Development, Governance and Architecture
- 22-23 July 2013 | Sydney, Australia
- It is critical now to manage and leverage these disruptive forces — collectively known as the Nexus of Forces — and actively plan for the impact these forces will have on your enterprise, your customers and your competition.
Hot topics to be covered:
- Convergence of Cloud, Mobile, Social & Information
- Application Strategies & Governance
- New Application & Data Integration Approaches
- Cloud Strategies from Business & Technology Angles
- Mobile Application Strategy
- North America
- Europe, Middle East and Africa
- Asia/Pacific and Japan
- Latin America
- 29 July - 1 August 2013 | San Diego, CA
- At Catalyst Conference 2012, you will interact with analysts, vendors and your peers in moderated discussions, workshops and private consultations – and leave with a new understanding of the industry's most important ideas, issues and technologies.
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- 1-3 May 2013 | San Diego, CA
- This must-attend event is designed to help business and IT leaders collaborate in implementing CRM strategies and technologies to understand, grow and engage customers. Gain critical strategic advice and best practices on social CRM, analytics, performance management, customer experience management, marketing and sales optimization, and more.
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- 29 April - 1 May 2013 | San Diego, CA
- Social. Mobility. Context awareness. Nontraditional content. User experience. Consumerization. This confluence of trends is creating unprecedented opportunities but also unprecendented exposure and risk. Learn how to exploit these trends now. Don't fall behind better positioned competitors. Acquire the tools and insight needed to build a complete foundation for the changes ahead.
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- 5-6 June 2013 | London, UK
- Those new to CRM will explore the building blocks of CRM. Those more experienced, there will be tracks dedicated to sales, marketing, customer service and customer experience, each focusing on the key CRM trends.
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- 16-17 May 2013 | London, UK
- The Summit will help you to evolve your application strategy to ensure that it continues to deliver business value — both now, and in the future.
- Learn More
- 22-23 July 2013 | Sydney, Australia
- The Gartner Application Architecture, Development & Integration Summit provides you with a forum to meet your peers, Gartner analysts and service providers to discuss your hottest topics including cloud computing, SOA, governance, modernization, agile, event processing and more.
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- 26-27 June 2013 | Mexico, DF
- This Summit drills down on the critical building blocks of a successful applications strategy — Cloud, SOA, BPM, Collaboration as well as EA and the overhaul of existing Applications.
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