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Gartner's 2012 Hype Cycle Special Report assesses the maturity, business benefit and future direction of more than 1,900 technologies and trends. Use Hype Cycles to track technologies and to help make decisions that maximize impact and value.
VP and Gartner Fellow Jackie Fenn explains how new technologies follow the Gartner Hype Cycle.
31 July 2012
This Hype Cycle brings together the most significant technologies from across Gartner's research areas. It provides insight into emerging technologies that have broad, cross-industry relevance, and are transformational and high impact in potential.
27 July 2012
The Internet of Things has the potential to transform industries and the way we live. This Hype Cycle will help enterprises assess the levels of risk, maturity and hype that are associated with a transformative early-stage trend.
30 July 2012
As OT converges with IT architecture, there is cost and agility value in aligning OT with IT for governance, security, data integration and process management, but this research shows that it may be a long and complex path.
1 August 2012
We chart the progress of technologies such as logic devices, process technologies, displays, energy sources and design techniques. Eventually, nanotechnologies based on semiconducting molecules and DNA structures will transform the semiconductor and electronics industry.
31 July 2012
This Hype Cycle features technologies, services and practices with the greatest potential to help government organizations adapt and innovate in a world that continues to experience profound technological, political and financial change.
31 July 2012
This Hype Cycle analyzes the evolution of major new competencies that information and technology are creating. Senior executives and CIOs can use this research to accelerate their understanding of technology's impact on business.
25 July 2012
Understanding the evolution of application architectural styles and design practices is critical to the successful delivery of new and emerging approaches to applications. This includes service orientation, representational state transfer, cloud computing and event-driven systems.
30 July 2012
As the forces of commoditization and consumerization redefine the role of the application development organization and drive the evolution of AD technologies and disciplines, the redefinition of AD continues.
24 July 2012
Application infrastructure remains an innovative, yet evolutionary, set of technologies. The broad adoption of many components is consistent with the market's maturity. Nevertheless, innovation continues, driven by newer cloud and in-memory technologies.
20 July 2012
Applications and data are the main targets for modern attacks. Adoption of dedicated application and data security concepts, technologies and methodologies is a must for all enterprises.
27 July 2012
Context-aware computing is at the nexus of social, mobile, cloud and information. Market growth is driving richer user experiences, stronger customer loyalty and better business processes.
26 July 2012
The 2012 Hype Cycle is a tale of two slopes. The prepeak slope is full of technologies seeking to capture the imagination and pass the peak. The Slope of Enlightenment is full of technologies that are slowly gaining widespread deployment as their maturity grows.
30 July 2012
In-memory computing is about storing the database of record in main memory, not on disk. Driven by fast hardware evolution and maturing software technologies, IMC is quickly moving toward mainstream adoption.
20 August 2012
Use Gartner's open-source software Hype Cycle to measure the maturity and market saturation of open-source solutions across the IT industry.
1 August 2012
The Web is at the center of the Nexus of Forces (cloud, mobile, social and information) and provides the primary engine for access to all users.
8 August 2012
Analytical capability is increasingly packaged as a solution to address specific business issues, rather than created with generic business intelligence tools. This Hype Cycle shows the maturity, adoption rates and benefits of various analytic applications.
13 August 2012
This Hype Cycle highlights the main components of today's business intelligence arena, related data management technologies and emerging trends. New entries this year include information capabilities framework and logical data warehouse.
27 July 2012
The 2012 Hype Cycle for Business Process Management highlights a range of emerging and established technologies and disciplines that enable BPM to continue to deliver significant, tangible business value to organizations of all types, regardless of size, geography or industry.
31 July 2012
This Hype Cycle examines how social technologies are being used in specific business functions and how certain industries apply social technologies. Use this report to understand the social hype within a business use context, and to guide realistic user expectations.
1 August 2012
As global economies fluctuate, CIOs will rely more heavily on the technologies that support a successful customer experience. Therefore, this Hype Cycle is critical reading for IT professionals and the line-of-business executive.
27 July 2012
Marketing applications and technologies vary greatly in maturity and user adoption. Gartner's Hype Cycle can help you determine investment priorities, address drivers and inhibitors, understand benefits, and build a road map for integrated marketing management.
18 July 2012
Analytics, mobility and cloud services have a strong influence on the technologies in the 2012 Hype Cycle for CRM Sales. We review the visibility, maturity and value of key sales technology sectors to help sales organizations determine which applications will best meet their needs and budgets.
26 July 2012
Enterprises depend on e-commerce to drive revenue growth, and are investing prudently to meet this objective. This Hype Cycle helps enterprises evaluate the suitability of various e-commerce technology capabilities hyped in the market and understand their business value.
30 July 2012
The forces of the nexus are beginning to have an impact on ERP solutions. Organizations should use this Hype Cycle to identify how these emerging technologies can help to gain greater value, innovation, and user centricity from their ERP investments.
1 August 2012
The Hype Cycle for HCM software helps organizations with their HCM technology investments by providing insight into the maturity of key applications and technologies.
17 August 2012
Performance management comprises a portfolio of solutions across many functions, domains and software markets. This Hype Cycle analyzes the maturity and adoption of various performance management disciplines and applications.
30 July 2012
Social software for serious business purposes continues to mature, even though most things social are still heavily hyped. The convergence of social with three additional forces (mobile, cloud and information), or the Nexus of Forces, creates new opportunities.
27 July 2012
After years of a cost-cutting focus, SCM continues its rise up the corporate agenda. Its significance is now clearly identified through support from existing and new customers, business growth, and innovation.
30 July 2012
This Hype Cycle covers a range of consumer applications and services, including communication, entertainment, productivity and collaboration. It examines the status of and prospects for consumer services and apps in an era of the personal cloud and advises vendors on how to profit from these trends.
26 July 2012
Many companies are reviewing their contact center operational goals to match changing economic environments. This Hype Cycle helps you to match your contact center investment planning with your operational goals.
27 July 2012
Communications infrastructure modernization continues to be a priority for IT organizations. Several technologies continue to evolve to support enterprise initiatives such as data center virtualization, cloud, mobility, improved network and application performance.
31 July 2012
This Hype Cycle evaluates 37 unified communications and collaboration technologies. It shows how enterprises will deploy UC rather than stand-alone telephony, email, conferencing or other uncoordinated UC components. Collaboration applications and cloud UC will extend basic functionality.
21 August 2012
The focus on the mobile market continues to be on hardware (e.g., smartphones and tablets), as well as mobile software, particularly mobile operating systems and applications. Although most enterprises have limited mobile application support, this will increase during the next year.
31 July 2012
This report analyzes key wireless networking technologies, to help end users, communications service providers and suppliers make informed decisions. Wireless infrastructure technology will enable new initiatives, such as mobile personal cloud or the Internet of Things, for CSPs and enterprises.
30 July 2012
We chart the position of technologies that can be used to support the smart city concept, ranging from transportation and healthcare to energy management and cloud computing. These technologies will help facilitate additional social benefits to residents and greater economic growth.
27 July 2012
The smart grid is a vision of the future electricity delivery infrastructure that improves network efficiency and resilience, while empowering consumers and addressing energy sustainability concerns. This Hype Cycle outlines diverse technologies that enable energy-provisioning transformation.
31 July 2012
Sustainability and green IT remain important and evolving issues for business and IT leaders. A wide spectrum of technologies and capabilities are developing that organizations can employ to improve energy efficiency and sustainability performance, delivering significant business value.
2 August 2012
Green IT, resource efficiency and sustainability are becoming a strategic concern for many Chinese end users. Government plays a key role in this change. Its policy and the 12th Five-Year Plan will push the hype on energy, resource efficiency and reduction of carbon emissions in the next two years.
27 July 2012
Green IT and sustainability are emerging as key concerns for businesses, investors and technologists across industries and policymakers in India. Though many technologies are available, government policies will eventually drive green IT and sustainability solutions adoption by Indian enterprises.
30 July 2012
Trends in information and communication technology often have a different impact in China than in other countries. This Hype Cycle analyzes the trends most relevant to China's emerging ICT industry.
31 July 2012
This report analyzes evolving trends and the maturity of various segments in information and communication technology in India, as well as the degree of current and projected market adoption of various technologies by the enterprises based in India.
27 July 2012
Consumer devices are converging and vendor competition is intensifying. Only technology that delivers a superior user experience will stand out. This report advises vendors on the maturity and use of new consumer devices to help with ongoing decisions in the R&D space.
1 August 2012
This Hype Cycle examines the prospects for and status of various consumer technologies. It advises consumer electronics vendors, service providers, developers and others on the maturity of these technologies and their use. Mobility, connectivity and user interfaces remain the focus of innovation.
30 July 2012
This Hype Cycle examines the status of, and prospects for, various mobile device technologies. It advises device vendors, mobile operators, application providers and others on the maturity of these technologies and their use.
24 July 2012
This Hype Cycle report evaluates 46 server technologies in terms of their business impact, adoption rate and maturity level to help users decide where and when to invest.
5 July 2012
This Hype Cycle report evaluates 38 storage hardware and storage software technologies in terms of their business impact, adoption rate and maturity level to help users decide where and when to invest.
31 July 2012
Big data is one of the most hyped terms in the market today. The first Big Data Hype Cycle helps enterprises develop strategies to address the growing business need for insight from datasets of increasing volume, velocity and variety.
30 July 2012
The volume and diversity of content in the enterprise requires new technologies to create, manage and secure it through its life cycle. IT leaders, strategists and enterprise architects should use this Hype Cycle to identify technologies with the greatest benefits while understanding risks.
27 July 2012
Enterprise boundaries continue to blur as data is shared across the Internet between partner organizations and unmanaged endpoints, increasing concerns about data leakage and manipulation. External collaboration is encouraging greater use of application layer and data layer security controls.
25 July 2012
In this Hype Cycle, we focus on how organizations are renewing and reinvigorating their EA efforts, with a focus on delivering business value and outcomes.
26 July 2012
To drive business value from an enterprise information management initiative, organizations must emphasize vision, key roles, metrics and governance. Because technology issues are secondary, the 2012 Hype Cycle for EIM focuses primarily on the most-critical elements of the discipline.
30 July 2012
Regulatory compliance continues to be a major driver in the adoption of a wide variety of products that automate risk-relevant tasks, but it is increasingly being replaced by a more business-oriented risk management approach.
23 July 2012
The growing adoption of mobile devices, cloud computing, social media and big data are converging to drive significant changes in the identity and access management market.
31 July 2012
Information Infrastructure technologies enable organizations to describe, organize, share, integrate and govern data and content to create business value. Use this Hype Cycle to understand and seize opportunities from established and emerging capabilities.
31 July 2012
The rapidly changing threat environment has challenged vendors and enterprises to adapt with better infrastructure protection technology. The ever-evolving technology to be secured has compounded the problem.
21 August 2012
Information governance is emerging as a critical discipline. Legal departments and IT organizations must work closely together to improve it. Many different information technologies can complement strategies to improve information governance.
31 July 2012
Master data management is a technology-enabled business discipline that helps organizations achieve a "single version of the truth" in such important areas as customers and products. The MDM Hype Cycle looks at the noteworthy technology and related services elements that are involved.
25 July 2012
Privacy officers struggle with widely varying legal, regulatory and cultural expectations worldwide, and they need to leverage security tools to protect personal data. This Hype Cycle will help them navigate this legal and technological maze.
5 September 2012
The Hype Cycle for application services showcases application implementation and management services emphasizing software as a service, analytics, social and mobility. It helps IT managers discern the relevance of emerging application services to support application and portfolio planning.
23 July 2012
Business continuity and resilience are fast becoming CxO level discussions, with some organizations making public their level of preparedness. Use this research to make informed decisions on what technologies can best support the recovery and availability needs of your organization.
27 July 2012
BPS&O offerings can be evaluated by process domain and delivery model. Offerings clustered at the Slope of Enlightenment show greater maturity, new business-process-as-a-service offerings are clustered at the Technology Trigger, and new analytics services appear across the Hype Cycle figure.
31 July 2012
Cloud application infrastructure services (i.e., platform as a service) form a core layer in cloud architecture. As the software industry giants begin to enter the PaaS market, the hype concerning PaaS's merits, prospects and value will intensify.
1 August 2012
While clearly maturing and beyond the Peak of Inflated Expectations, cloud computing continues to be one of the most hyped subjects in IT. We look at the different aspects of the topic and where the technologies are on Gartner's Hype Cycle for Cloud Computing, 2012.
27 July 2012
The cloud security Hype Cycle encompasses technologies and standards that improve the security and reliability of the cloud computing model, and trusted application and security services that are delivered by cloud services providers.
30 July 2012
Cloud services brokerages are one of the newest and most-hyped topics related to cloud computing. In this first Hype Cycle report about CSB, we examine the evolution roles, enablers and types of vendors involved in CSB.
24 July 2012
High-density equipment, rising energy costs, capacity limitations and an increased focus on reducing greenhouse gas emissions demand new technologies. The proper use of the technologies described in this Hype Cycle can save millions of dollars in capital expenditures over a period of multiple years.
26 July 2012
Organizations should use this Hype Cycle to evaluate their print strategies for achieving cost savings and gaining a competitive advantage while complementing and extending their communications in digital media.
24 July 2012
IT infrastructure and outsourcing services continue their evolution amid challenging economic and market conditions. Organizations should use this Hype Cycle to test their sourcing plans against established and emerging offerings.
30 July 2012
This Hype Cycle evaluates 39 technologies and processes used for IT operations management. Use this research to set expectations when investing in ITOM technology.
30 July 2012
On top of a small base and still nowhere near mainstream, interest in and implementation of RTI has accelerated exponentially in the past year, spurred primarily by cloud computing initiatives. However, significant technology, standardization, organizational and process inhibitors still exist.
30 July 2012
This Hype Cycle represents an aggregate of different software markets and will help organizations discern the relative maturity and progression of various software-as-a-service applications, with implications for a business model architecture and buying dynamics.
24 July 2012
Server virtualization is a mature technology, but, as an IT initiative, it's in its adolescence and is disruptive to IT users and providers. Although it provides a foundation for cloud computing and cost-effective, greener data center projects, server virtualization has also increased hype levels.
31 July 2012
Global advertising in 2012 is being buffeted by a volatile mix of economic pressures, political contests, marketing disorientation, consumer empowerment and regulatory inconsistency, thereby raising the stakes for ad tech.
30 July 2012
Economic uncertainty highlights the need for organizational agility in the automotive industry. Success will be based on companies' ability to understand, prioritize and invest in the right technologies and processes to achieve the highest levels of demand and supply chain optimization.
24 July 2012
This Hype Cycle examines the status and prospects of a range of emerging technologies that are foundational to core applications and architecture at banking and investment services firms.
31 July 2012
In a market dominated by uncertainty, maintaining strategies and technologies that focus on retaining customers and attracting new customers will be key to the future prosperity of many financial services institutions.
31 July 2012
The Hype Cycle for Broadcast and Entertainment, 2012, highlights the transformative powers of social media, social networks and mobile devices, and how data-driven media business strategies are driving the future of media.
30 July 2012
Communications service providers need to keep costs down and protect existing revenue, while securing future revenue through innovations and adjustments to their technology portfolio that offer tangible end-user benefits in terms of bandwidth, mobility, rich content and near-ubiquitous broadband.
30 July 2012
Communications service providers must reduce costs and raise revenue by streamlining back offices, improving customer relations, supporting new business models and offering new solutions. This Hype Cycle will help CIOs and CTOs assess available technologies.
24 July 2012
Consumer goods manufacturers are seeking to drive growth while balancing investments in consumer demand, customer collaboration and supply chain excellence. Use this Hype Cycle to guide your planning and investment decisions, and to set realistic user expectations in light of market hype.
26 July 2012
Education CIOs are facing an emerging trend of digitalization that is forming on the backs of established trends such as consumerization. This new trend is starting to impact the relative competitiveness of the institutional "business models," forcing CIOs to make tough choices about technologies.
27 July 2012
Established emerging energy technologies are moving to mainstream adoption, while novel technologies reliant on public funding are stalling. Energy IT leaders need to understand the risks and move forward with caution.
20 July 2012
Banks have to refine their payment strategies to deliver need-based payment solutions. This Hype Cycle provides key directions on how to invest in the most relevant payment solutions while avoiding wasting resources on solutions looking for a problem.
27 July 2012
The Nexus of Forces (information, cloud, context and mobile, and the social commons) enables the evolution of new mediums of exchange, stores of value and units of account. This Hype Cycle introduces 30 technologies propelling the democratization of the traditional monetary economy.
24 July 2012
This Hype Cycle highlights the maturity and adoption of technologies that healthcare payer CIOs can use in defining strategy. It also discusses how adoption of these technologies can help meet the rapidly transforming healthcare payer space in the U.S. to allow plans to remain competitive.
31 July 2012
This Hype Cycle is a key input for healthcare provider leaders and IT strategists. It assesses the merits of emerging applications to improve quality, control operating costs, better engage patients, improve operational efficiency, and meet growing and changing health services demand.
31 July 2012
This Hype Cycle is a key input for healthcare provider leaders and IT strategists to assess the merit of important information technologies and standards to improve care quality, enhance patient safety and engagement, reduce costs, improve operational efficiency, and stay competitive and compliant.
27 July 2012
Focusing on agents and customers is the top priority of life insurers in 2012. Balancing new tactics and technologies to support this goal, along with the ongoing needs for operational efficiency and compliance, will be imperative for survival.
30 July 2012
The life science industry is in a highly volatile state. Major changes are realigning organizations on new core value propositions that reflect each company's unique competitive situation. Technology is playing a major role in supporting the transformations, and the focus is on performance.
23 July 2012
Overcoming manufacturers' challenges to achieving growth, being profitable and meeting performance targets influences product life cycle management and manufacturing operations software trends, reflected by this Hype Cycle.
31 July 2012
The 2012 Publishing Hype Cycle looks at the conflict between a new "Digital First" rallying cry and a market torn between transformation and reality.
27 July 2012
The property and casualty insurance industry is facing constant and increased pressure for change, much of it driven by consumer and technology evolution. Improving operational efficiency, customer centricity and underwriting profitability is essential for survival.
27 July 2012
Executing a seamless cross-channel shopping experience remains a critical priority for Tier 1 multichannel retailers. CIOs and IT leaders must diligently monitor customer requirements to balance the introduction of new technologies. This research features 43 technologies that should be on the radar.
23 July 2012
Gartner's Hype Cycle for Telemedicine highlights the state of maturity and adoption of technologies so that healthcare delivery organizations, government healthcare agencies, and healthcare payers can define strategies and prioritize their involvement in often too-optimistic telemedicine projects.
1 August 2012
The convergence of communications and IT creates new service opportunities. This Hype Cycle examines the key systems, processes and platforms for communications service providers' CIOs and CTOs to gauge investment priorities for internal efficiencies and new service delivery.
26 July 2012
Demand for transportation-focused technologies is strong, with shippers and carriers seeking tools to mitigate the pressures of managing freight, as freight service demand increases, stressing capacity; fuel costs remain volatile; and government mandates force companies to address compliance issues.
27 July 2012
Successful utilities are streamlining business processes and investing in IT, often resulting in a broader integrated suite or process integration plan. The diversity of IT products targeting the industry means decisions on risk versus results are more complex than ever.
30 July 2012
Operational technologies have always been complex, but are now more enterprise-connected than ever. Energy and utility IT organizations can use this Hype Cycle to understand and align their increasingly visible operational technology systems.
30 July 2012
The connected vehicle has arrived. Automotive companies, traditional and emerging technology providers, wireless carriers, and content providers will succeed only if they understand the true value and business potential of technologies in realizing the new era of the ultimate mobile device.
30 November 2011
Augmented reality supports marketing and branding, improves established sales processes, and provides internal and external value for maintenance and training purposes. This Innovation Insight examines the impacts, adoption potential, benefits and risks.
22 November 2011
Mobile robots present new opportunities in a range of business applications involving moving things and people, remote sensing, automation, and human interaction. Video telepresence is the first broadly commercial application.
15 December 2011
Linked data is a Web-oriented approach to information sharing. Linked data methods and technologies make it easier to combine content across silos to meet such diverse needs as building context-aware applications or generating big data for deeper analysis, innovation or performance improvements.
3 January 2012
The "Internet of Everything" will pervade business, government and society, creating new business models and transforming existing ones. Gartner describes the concept, outlines the opportunities and threats, and explains how CIOs must lead their enterprises to exploit it and mitigate the risks.
13 February 2012
"Actions speak louder than words" goes the maxim, and recording and analyzing actions are becoming a critical business activity in the post-mass-media world.
30 November 2011
Improved quality and falling prices for 3D printers are making this technology a feasible option for many offices, laboratories, classrooms, and engineering and manufacturing environments. Increasing hype about 3D printing shouldn't obscure the very real benefits it offers.
16 November 2011
In-memory computing enables dramatic business innovation, and has the potential to be a disruptive industry force. Brainstorm with business leaders about how IMC can deliver competitive advantage, but focus on short-term ROI projects to mitigate the risk of adopting such a leading-edge paradigm.
15 December 2011
Smart metering, aka advanced metering infrastructure, as a cornerstone on the leading edge of smart grid development, will have far-reaching implications for utilities. We examine AMI's influence from a business and technological viewpoint, and examine the risks involved in AMI deployment.
20 December 2011
Using techniques learned from game designers, organizations can gamify many different applications to increase engagement and motivate changed behaviors. The trend is growing rapidly, and aggressive organizations should move to adoption, but risk-averse organizations need to exercise caution.
26 April 2012
Price optimization can positively impact profitability and customer retention, while improving time to productivity in key areas. Technologies such as in-memory computing, real-time information processing and CRM will help advance price optimization.
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