4 October 2014
Digitalization and the digital business are catalysts of change that are affecting the human-machine relationship and driving better customer outcomes. IT leaders should use Gartner's predictions as planning assumptions on which to base their strategic plans.
11 December 2014
This research is a quick reference guide to Gartner analysts' predictions highlighting where, when and how digital business will bring about transformation in 14 different industry segments.
21 November 2014
This research centers on the disruption of existing industries and business models, and examines the impact of digital business in three areas: financial, military and process. In each case, new paradigms emerge to redefine the rules of competition in an industry for digital business leaders.
24 November 2014
Digital businesses rely on the agility, scalability and other attributes of cloud solutions, but the landscape is still rapidly evolving. To build competitive advantage and cuts costs, CIOs and other IT leaders need to constantly adapt their strategies to leverage increasing cloud capabilities.
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Gartner Predicts is a series of reports that aggregate predictions, statements about the future. In our Predicts reports, we try to capture statements that will be used by our client base to make strategic and tactical plans for the next 3 to 5 years. The reports usually contain somewhere in the neighborhood of 300 predictions across 70 reports every year. Our clients use these predictions to make their decisions moving forward and to decide on what they should act on. Those Predicts reports are actually one of our most read deliverables and one of our most powerful assets.
Gartner produces two types of Predicts reports. One is the top predictions report, which really is a listing of ten of our most compelling, most interesting predictions that have been generated throughout the yer. The mainstream report is the conglomeration of all the predictions that we produced and that report is a much larger body of work. The Top Predicts is actually targeted at Wall Street Journal-level users. It's intended to be compelling. It's intended to get them to think about what might happen in a way that they may not have considered. But the mainstream reports are deeper, they go into more specific topic areas and they actually get down into the nitty-gritty of what you should do about them.
The two reports go hand-in-hand. One of them is certainly marketed much more strongly, but the other one is the basis for everything that we do for planning and strategic direction over the year.
In Predicts reports, every year we see trends coming out. Last year, we saw a lot of trends around what we call the Nexus of Forces. That is the combination of cloud computing, social computing, mobile computing and big data or information. This year, it's no less focused on the Nexus but it's being put more in the context. The context is Digital Business — the things that we do because of digitalization. Digitalization, of course, is when everything around us is turned into a digital asset. We can manipulate it digitally and we can create entirely new ways of doing things. Our predictions this year really speak to some of the areas of innovation that are rising in Digital Business.
Alongside that, we have the Internet of Things. That's going to be with use for quite some time. The rise of smart machines and connected objects together really creates the opportunity for digital businesses to begin to evolve new lines of business and customer relationships. These things are becoming more and more prevalent in our world. They are taking over roles that sometimes people have done, and that allows us to drive digital business to the next level. In the ultimate analysis, what happens is digital business begins to speak to the notion of blurring the distinction between the virtual world and the physical world because in the physical world, we can measure things like the temperature in the room, where we're located and so forth. Those things that are connected are sending that information into the virtual world so that businesses can use them to engage with their customers.
One day, you may be able to get a coupon for shopping at a store because you walked past it in the shopping mall more frequently than you normally do. One day, you might actually be able to buy a movie ticket as you're driving past the theater because you're car knows the theater's there and you like going, and it will suggest a movie you might want to see, you buy the ticket, pick it up later as you go to the theater. These are the kinds of trends that are rising around us. Add to that the notions of 3D printing, the notions of cyber security management and the notions surrounding how people will retain their humanity through it all, and that's where our top predictions are leading us today.
In this year's Predicts, one of the most important things that any client would want to consider is that digital business is rising faster than they might have imagined. One of the things we talk about now is fluidic disruption and fluidic change. The reason we use those terms is because we want to evoke the notion of liquid and water, because water does things in a certain way. The kind of changes that we're faced with in a digital world are like water changing the landscape.
Given enough time, water can wear away a mountain, or it could swamp a city in moments. The reality is that digital businesses like being able to swamp our business with new innovation and water will seep in in unexpected ways. Someone who reads this Predicts report should look to what are the unexpected ways that digitalization is seeping into their world? The result will be that someone will use that potentially to bypass everything that you do to make your business less relevant. That's something you don't want to happen. When looking at digital business, think about this disruption that's more fluidic, it's happening everywhere. It's overlapping like a stream of disruptions happening around us. It is seeping in in unexpected ways, and those ways sometimes will be something that make you change everything that you do.
Take one example, 3D printing. We've all heard about it by now and we know that 3D printing is going to make us do things in a different way. If we are a goods manufacturer, maybe our warehouses will be smaller because now some of the goods will be printed on demand. If we are in the healthcare field, what happens when organs keep getting printed and we still have to figure out how to transplant them. All of these things are going to be changed by 3D printing, and it's an unexpected innovation and that many people have to figure out how to deal with. If you read the Top Predicts report, every prediction has some unexpected change associated with it. Every prediction is about fluidic disruption, and that's what you should look to take away.