As generative AI expands, establishing enterprise governance is a common challenge. This session explores advanced Claude utilization on Amazon Bedrock, starting with AI-ready data. Using e-commerce and manufacturing use cases, we detail its superior instruction comprehension and agentic behaviors, plus tips to optimize rising operational costs. To address governance for company-wide deployment, we introduce practical approaches to rapidly and securely build GenAI environments on AWS, covering usage guidelines, authentication, and auditing.