CRM continues to be a "buy market" in the Agentic era. Gartner forecasts 80% of vendors will integrate agentic AI by 2026, and AI-CRM spend will exceed non-AI CRM by 2028. Existing vendors enhance AI against 1000+ emerging AI-native challengers. Organizations will need to selectively adopt AI-native solutions. The session examines established and AI-native capabilities, advising CIOs on selection.