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View topics for marketing executives and dive into last year’s sessions while we work on the full 2027 agenda.

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      Conference Topics at a Glance

      In 2027, CMOs and marketing leaders must make bold choices that build lasting value and elevate their leadership profiles. Strategic investments in AI, technology, customer journeys and talent can help organizations turn uncertainty into opportunity, strengthen differentiation and deliver measurable growth while reducing constraints that limit future progress. Explore our topics, all developed with this theme in mind.

      C-Suite Leadership and Collaboration

      Marketing is increasingly expected to support organizational growth, making C-suite collaboration and influence more essential than ever. Learn how to communicate marketing’s impact, build executive alignment and support shared growth priorities.

      Marketing and Growth Strategies

      Marketing leaders and their teams face a pivotal shift as AI adoption accelerates, trust declines and pressure to demonstrate business impact grows. Learn how marketing leaders can modernize analytics, strengthen governance and create adaptive planning capabilities that accelerate growth while managing risk.

      Customer Experience ROI and Value Attribution

      As AI transforms customer journeys, CMOs must redefine customer engagement to deliver measurable growth as well as deliver improved customer satisfaction. Learn how to connect customer experience investments directly to C-suite growth objectives.
      Look back at 2026 conference sessions

      70+ sessions were presented at 2026 Marketing Symposium/Xpo™. While we work to develop next year's agenda, filter to see sessions that align with your role and interests.

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      Monday, 11 May, 2026

      09:30 AM - 10:15 AM BST

      Gartner Opening Keynote: Accelerating Marketing’s AI Advantage ─ The Path to 2030
      Kristina LaRocca-Cerrone, VP Analyst, Gartner
      Jay Wilson, VP Analyst, Gartner
      AI isn't just a tool, it is redefining what's possible in Marketing. Gartner’s opening keynote will reveal the three stages of AI maturity and why so many organizations get stuck in the “messy middle." We will uncover pitfalls to avoid and strategies to unlock true AI Advantage, to outpace the competition and set the standard for 2030 and beyond, regardless of where you are on your AI journey. ... Show More Show Less

      10:30 AM - 10:50 AM BST

      iCrossing: The AI Visibility Gap CMOs Can’t Afford to Ignore
      Richard Gatewood, Global Head Of Digital Solutions, iCrossing
      Maria Kain, Head Of Audience Intelligence, iCrossing
      AI is reshaping discovery before a customer ever clicks. Many brands rank well in search yet remain invisible, misrepresented, or absent in AI-generated answers. In this session, iCrossing reveals the two-part gap most brands miss—AI visibility and content velocity—and shares practical actions leaders can take now to improve how their brands are surfaced, understood, and recommended in AI-shaped discovery in the answers buyers increasingly trust. ... Show More Show Less

      10:45 AM - 12:15 PM BST

      CMO Circle Workshop: How to Use OKRs to Drive Marketing Performance
      Amy Abatangle, VP Analyst, Gartner
      Objectives and key results help CMOs focus their teams on what matters most by combining strategic prioritization with accountability for effective execution. Join this workshop to learn when, how and why to use OKRs. By the end of the workshop, you will have drafted your primary marketing OKRs that you can cascade with your team. ... Show More Show Less

      11:00 AM - 11:20 AM BST

      AI Agents for Marketing
      Lizzy Foo Kune, Distinguished VP Analyst, Gartner
      Explore the impact of AI agents on marketing. Discover how AI agents automate processes and enhance personalized customer experiences. This session covers the evolving vendor landscape, how to evaluate the business value and feasibility of AI agents, and preparing your organization for this strategic technology trend. ... Show More Show Less

      11:00 AM - 11:45 AM BST

      Ask the Analyst: AI Sourcing Strategies
      Andrew Frank, Vice President, CFC, Gartner
      When it comes to sourcing AI capabilities, marketers face a confusing array of choices: stick with the hyper-scalers? Choose an established marketing cloud? A new AI-first solution? An agency platform? This session will offer practical guidance, tailored to participants' questions. ... Show More Show Less

      11:00 AM - 11:45 AM BST

      Ask the Analyst: How AI Is Changing Marketing Agencies and How You Can Adapt
      Chris Ross, VP Analyst, Gartner
      Join this session to discover how marketing agencies are evolving with AI capabilities — and how you can leverage these innovations for maximum impact. Bring your questions to a Gartner analyst in this interactive session. ... Show More Show Less

      11:00 AM - 11:45 AM BST

      CMO Circle Ask the Analyst: How Do I Prove Marketing's Value to Skeptics?
      Rachel Dooley, Sr Principal Analyst, Gartner
      CMOs struggle to convince their C-suite peers of marketing's value, especially those that are already skeptical of its impact. Bring your biggest stakeholder challenges to this interactive session with a Gartner analyst! ... Show More Show Less

      11:00 AM - 11:30 AM BST

      CX as a Growth Driver: 6 CX Actions That Support Growth
      Chad Storlie, Sr Director Analyst, Gartner
      Customer experience is essential for driving organizational growth and marketing effectiveness. By prioritizing CX, CMOs can align strategy, enhance customer engagement and achieve measurable business outcomes. Focusing on CX empowers marketing leaders to deliver sustained value across the organization. Join this session to know more. ... Show More Show Less

      11:00 AM - 11:30 AM BST

      How B2B Demand Gen Leaders Must Adapt Planning for AI and the Advent of Microcampaigns
      Jenifer Silverstein, VP Analyst, Gartner
      AI is transforming B2B demand generation with microtargeted, personalized campaigns delivered faster and more flexibly. In this session, we'll uncover the key actions that demand generation leaders must take to evolve their campaign structures, budgeting cycles, channel mix selection and content creation to embrace dynamic planning and optimization — ensuring continued performance and relevance. ... Show More Show Less

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      “The  conference has provided amazing insights for marketers. It approaches all the challenges we are facing today with good insights and frameworks that we can use in our companies.”

      Ana Luísa Loureiro
      Head of Digital Marketing, Inetum

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