According to our research, improving customer loyalty and driving repeat purchases are the top marketing objectives for B2C CMOs in 2020 — perhaps unsurprisingly given 1) a changing competitive landscape with an explosion of new market entrants and 2) consumers who state increasingly willingness — and enthusiasm — to try new products and services. To make progress against these objectives, many marketing leaders are focusing on creating "sticky", valuable customer experiences that increase brand love and engage customers to buy more from their brands.
In this session, you will learn:
Best practices in creating engaging consumer experiences
Strategies for building enduring customer relationships that drive revenue growth