Alex de Fursac Gash is a Senior Director in Gartner's Marketing (GML) Research & Advisory team. In this role, Alex serves as a thought partner to clients and facilitates a wide range of executive-level discussions for Heads of Marketing and their teams globally. His responsibilities include: advising marketing leaders on their functional objectives; sharing best practices and providing strategic guidance; and supporting senior leaders and their teams to plan and implement a number of initiatives. He also facilitates workshops and delivers Keynote speeches at Gartner events and other special industry conferences.