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Max Goss
Sr Director Analyst
Gartner
Speaker Topics
- Agentic AI
- Everyday and Generative AI
Speaker Bio
Max Goss is a Senior Research Director in the Gartner Enterprise Applications team. Mr. Goss specializes in the Microsoft cloud technologies including Microsoft 365 Copilot, Copilot Studio, SharePoint, Teams and the Microsoft Power Platform. He also has considerable expertise in Generative AI governance, adoption and change management outside of the Microsoft stack, including AI agent governance. The topics he currently focuses on include Microsoft 365 and Copilot governance, Generative AI governance, implementation and adoption and digital workplace operations and organizational structures. Mr. Goss has a strong focus on information governance and has a keen understanding of the capabilities available in Microsoft 365 and can offer best practice advice on how organization should implement them.
Over the past year, Mr. Goss has carried out in-depth research on Copilot for Microsoft 365 and he has published several papers and spoken at several conferences abouts its risks and opportunities.
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Over the past year, Mr. Goss has carried out in-depth research on Copilot for Microsoft 365 and he has published several papers and spoken at several conferences abouts its risks and opportunities.
Sessions
Monday, March 01, 2027 02:30 PM - 03:00 PM PST
Battle of the Leaders: Assessing Microsoft Copilot, ChatGPT, Claude and Gemini
Max Goss,
Sr Director Analyst, Gartner
Microsoft 365 Copilot, Gemini Enterprise, ChatGPT Enterprise and Claude Enterprise are among the hottest digital workplace and enterprise products on the market today, with each one promising to offer a new “front door” for work experience. Join this session for a deep-dive assessment of these tools, their strengths and weaknesses, and what you need to consider as you make purchasing and deployment decisions.
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Tuesday, March 02, 2027 12:00 PM - 12:30 PM PST
Assessing Microsoft Agent 365 for Agent Governance
Max Goss,
Sr Director Analyst, Gartner
Microsoft Agent 365 is getting considerable attention as the new control plane for agents, but how well does it actually work for agent management and governance? Join this session for a technical deep dive on Agent 365, what it does well, where it falls short, and what competitor solutions exist in this space.
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Tuesday, March 02, 2027 02:00 PM - 02:30 PM PST
How to Build a Microsoft 365 Copilot and Agents Strategy in 2027
Max Goss,
Sr Director Analyst, Gartner
Microsoft 365 Copilot is the most frequently deployed enterprise AI assistant, but with the arrival of Copilot Cowork, consumption-based pricing for Copilot Studio, the Agent 365 governance add-on and the E7 mega bundle, managing and architecting the Copilot estate is increasingly complex. Join this session to learn how to build an effective M365 Copilot and agent strategy, with best practices for governance, cost management and sustained adoption.
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