Accelerate learning and build a shared vision by attending as a group

Over the next year, chief marketing officers and their marketing teams will need to expand the connections that lead to resilience, differentiation and growth. Fundamental to this success will be the ability for the senior marketing team to work side by side with shared knowledge and aligned vision. 

There is no better environment for stakeholders to align, learn and network

Divide and conquer

Split up to attend more sessions designed for every member of your team.

Evaluate vendors and solution providers

Compare solutions for all stakeholders across your business.

Get expert guidance

Each member of your team can meet with a Gartner expert in a private 30‑minute one-on-one consultation.

Buy more, save more

Group Rate Discount

Save on registration when you attend the conference with your colleagues. Receive complimentary registration(s) when you register as a team.*

  • 1 for 4 paid registrations
  • 2 for 8 paid registrations
  • 3 for 12 paid registrations
  • 4 for 16 paid registrations

For more information, email or contact your Gartner representative. 

Tips for attending a conference as a team

Align your vision as you forge strong relationships and a deeper, shared understanding with your colleagues and peers to help drive your strategies forward.

  • Have a team-planning call to set key objectives.
  • Decide a strategy for how to divide and conquer the agenda (which sessions you attend collectively could be as important).
  • Agree on how you will share key learning.
  • Create a document repository for notes, slides, etc., on Google Drive or other file-sharing platform.
  • Schedule your expert one-on-ones and decide on meeting topics to discuss.
  • Create a Microsoft Teams/Slack/Google Hangout channel to stay in touch during the conference.
  • Share sessions with your teammates — make notes of times they would find especially helpful.
  • Make a plan to virtually share a coffee or lunch break together as a team.
  • Set up a.m. or p.m. calls to discuss what you hope to learn, what you did learn, and stay connected.
  • Set up a call to review key take-aways and create an action plan for how you will apply what you have learned. What are you going to start doing/stop doing/do differently as a result of what you have learned?
  • Create a shortlist of must-see sessions you missed and schedule time to view them in the next week or two while the conference is still fresh in your mind.
  • Connect on LinkedIn with any peers you met during the conference.
  • Schedule follow-up meetings with any exhibitors that piqued your interest (through the Gartner Conference Navigator)

Suggested sessions by role

  • The X Factor: How Marketing Can Use Cross-Functional Collaboration to Stop Sabotaging Its Value
  • CMO Spend 2023: CMOs Strive for Growth in a High-Velocity World
  • Enabling Marketing Team Productivity and Agility in a Hybrid Working Environment
  • The CMOs Guide to Getting Started With Agile Strategy
  • Transformation Reimagined: How Marketing Can Use Systems Thinking to Get It Right the First Time

View Full Agenda

  • What Is a CX Journey Map and How Can It Support My Loyalty and Retention Goals?
  • The Present and Future of Loyalty Programs: More Data, Flexibility and Interoperability
  • Gain More Marketing Value From Your Voice of the Customer Data
  • Five Great CX Practices to Borrow From Brands Not on Your Radar
  • Don’t Just Add to Your Customer Experience — Subtract From It

View Full Agenda

  • Attaining Excellence in Marketing Operations 
  • Establish Digital Commerce Operations to Enable Growth and Agility
  • Don’t Get Stuck in the Murky Middle of Marketing Analytics Maturity
  • “Better Data” Won’t Solve Data-Driven Decision Making
  • Ask Better Questions: How to Sound Smart While Improving Your Marketing Analytics

View Full Agenda

  • Signature Series: Digital IQ — In the Company of Genius
  • Tips for Advertising Under Adverse Conditions
  • Beyond Multichannel and Omnichannel: What’s
  • Best-in-Class Today and What Comes Next
  • Maximizing Your ROI on Paid and Organic Social Content
  • How to Avoid the Oncoming Email Apocalypse

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  • Position Your Brand to Drive Preference
  • Top Things That Successful Brand Leaders Prioritize
  • What Marketing Leaders Need to Know About ESG
  • The Cultural Weight of Inflation: Why and How Price Increases Erode More Than Spending
  • Activating Your Brand Through Meaningful Experiences

View Full Agenda

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