Accelerate learning and build a shared vision by attending as a group

Over the next year, chief marketing officers and their marketing teams will need to expand the connections that lead to resilience, differentiation and growth. Fundamental to this success will be the ability for the senior marketing team to work side by side with shared knowledge and aligned vision. 

There is no better environment for stakeholders to align, learn and network

Divide and conquer

Split up to attend more sessions designed for every member of your team.

Evaluate vendors and solution providers

Compare solutions for all stakeholders across your business.

Meet as a team with experts

Discuss your challenges and validate your strategies. 

Tips for attending a virtual conference as a team

Align your vision as you forge strong relationships and a deeper, shared understanding with your colleagues and peers to help drive your strategies forward.

  • Have a team-planning call to set key objectives.
  • Decide a strategy for how to divide and conquer the agenda (which sessions you attend collectively could be as important).
  • Agree on how you will share key learning.
  • Create a document repository for notes, slides, etc., on Google Drive or another file-sharing platform.
  • Add colleagues to your expert one-on-ones.
  • Create a Microsoft Teams/Slack/Google Hangout channel to stay in touch during the conference.
  • Share sessions with your teammates — make notes of times they would find especially helpful.
  • Make a plan to virtually share a coffee or lunch break together as a team.
  • Set up a.m. or p.m. calls to discuss what you hope to learn, what you did learn, and stay connected.
  • Set up a call to review key take-aways and create an action plan for how you will apply what you have learned. What are you going to start doing/stop doing/do differently as a result of what you have learned?
  • Create a shortlist of must-see sessions you missed and schedule time to view them in the next week or two while the conference is still fresh in your mind.
  • Connect on LinkedIn with any peers you met during the conference.
  • Schedule follow-up meetings with any exhibitors that piqued your interest (through the Conference Portal)

Suggested sessions by role

  • CMO Circle sessions
  • CMOs Place Strategic Bets to Return to Growth — Key Insights From the Gartner 2021 CMO Spend Survey
  • Building a Marketing Culture of Resilience in a Fast-Changing Environment
  • CMO Story: The Unified Commercial Engine — Dismantling Sales and Marketing to Drive Growth

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  • Five Ways to Stay Focused on Customers in Uncertain Times
  • Value Enhancement Score: Leverage the Metric of the Future to Drive Growth
  • Driving Behavioral Change to Achieve a Customer-Centric Culture
  • Success in the “New Normal” Requires CX and UX Working Together

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  • How Advertisers Need to Adapt to a Cookie-Free and Consent-Centric World
  • Emerging Channels and Trends Disrupting the Social Media Landscape
  • The Future of Content Operations: How to Deliver Marketing in a Changing World
  • The Tenets of Successful Account-Based Strategy

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  • Rebalancing Channels for a Best-in-Class Digital Marketing Strategy
  • Demystifying Personalization
  • How Advertisers Need to Adapt to a Cookie-Free and Consent-Centric World
  • Establish a Framework for Success in Paid Search by Answering These Three Questions

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