The 2027 marketing conference agenda delivers the latest technology, strategy and leadership insights across key topic areas, covering the challenges most critical to CMOs and their marketing leadership teams. View 2027 tracks.
The 2027 marketing conference agenda delivers the latest technology, strategy and leadership insights across key topic areas, covering the challenges most critical to CMOs and their marketing leadership teams. View 2027 tracks.
C-Suite Leadership and Collaboration
Learn how future-forward CMOs are reshaping their scope and influence; positioning marketing as a strategic growth driver and strengthening their presence at the executive table.
Marketing and Growth Strategies
CMOs are under pressure to evolve marketing’s efficiency and effectiveness model. Explore how successful leaders are redesigning organizational structures, aligning cross-functional teams and integrating AI to drive agility, efficiency and long-term impact.
Customer Attention and Behavior Shifts
Customer engagement is being reshaped by AI, new channels, and evolving attitudes and preferences. See how marketers are adapting to fragmented attention and orchestrating journeys that build loyalty and growth.
Search Visibility (AEO/SEO)
People are increasingly turning to AI-generated answers alongside traditional search engines. Hear how to get in front of AI enabled customers and how to mitigate the risk customer over-reliance on GenAI.
Understanding Buyer Dynamics
Buyers face more choices, more information and increasingly complex decision-making processes. Gain a clearer understanding of how buyers purchase behavior is evolving and what marketing must do to better influence and support their decisions.
Brand Measurement and ROI Attribution
Revenue growth depends on seamless alignment between marketing, sales and hybrid teams that include digital agents. Learn how CMOs are orchestrating integrated journeys, enabling sales teams and using AI to accelerate lead generation, nurturing and conversion.
Product Messaging and Differentiation
In crowded markets, clear product and service differentiation is essential. Learn how to sharpen product messaging and match differentiators to specific customer needs.