Register to build your agenda.
Ask the Analyst: How to Create Effective Personas and Journey Maps That Drive Positive Customer Experiences
Monday, June 08, 2026 / 11:00 AM - 11:45 AM MDT
About the Session
Personas and journey maps are foundational CX customer understanding assets that are critical to marketing achieving their commercial results. This session will allow participants to ask questions around how to develop best practice personas and journey maps that can drive customer centricity across their organizations to deliver customer experiences that impact customer acquisition and growth.
Speakers