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Gain Leadership Buy-In and Investment for Your B2B Brand Strategy
Monday, June 08, 2026 / 01:45 PM - 02:15 PM MDT
About the Session
B2B companies experience diminished marketing and business results when they apply consumer-focused brand strategies that fail to address the unique complexities of B2B markets. This limits brand investment and weakens integration with go-to-market efforts. CMOs should shift focus to market conditioning and rethink top-down consumer branding approaches.