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How B2B Demand Gen Leaders Must Adapt Planning for AI and the Advent of Microcampaigns
Monday, June 08, 2026 / 11:00 AM - 11:30 AM MDT
About the Session
AI is transforming B2B demand generation with microtargeted, personalized campaigns delivered faster and more flexibly. In this session, we'll uncover the key actions that demand generation leaders must take to evolve their campaign structures, budgeting cycles, channel mix selection and content creation to embrace dynamic planning and optimization — ensuring continued performance and relevance.