Sessions / Workshop: How to Use OKRs to Drive Marketing Performance
Workshop: How to Use OKRs to Drive Marketing Performance
Monday, June 08, 2026 / 11:00 AM - 12:30 PM MDT
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About the Session
Objectives and key results help CMOs focus their teams on what matters most by combining strategic prioritization with accountability for effective execution. Join this workshop to learn when, how and why to use OKRs. By the end of the workshop, you will have drafted your primary marketing OKRs that you can cascade with your team.