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Guest Keynote: The Business of Moving Others: Using the New Science of the Mind to Induce Behavioral Change
Tuesday, June 09, 2026 / 04:45 PM - 05:30 PM MDT
About the Session
A major goal of managers and companies is to induce behavioral change. We want to influence the actions of our clients, employees, and colleagues in positive ways. Tali Sharot has advised some of the world largest companies, including Pepsi, Bank of America, and Prudential, on inducing behavioral change. In this engaging, thoughtful, and humorous presentation Sharot will share which factors – according to empirical findings – have the largest impact on peoples’ actions, and why. Using her own cutting-edge science, she’ll explain how we can use innate human tendencies to nudge people in the right direction, and which commonly used approaches often back-fire. Join us to learn powerful practical applications for inducing change and gain a deeper understanding of human behavior.