Sessions / Demandbase: Signal Chaos to Signal Strategy: How Leading GTM Teams Turn Signals into Pipeline
Demandbase: Signal Chaos to Signal Strategy: How Leading GTM Teams Turn Signals into Pipeline
Monday, June 08, 2026 / 02:30 PM - 03:00 PM MDT
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About the Session
Marketing teams today operate in a landscape flooded with data signals — intent data, enrichment, firmographics, technographics, and AI-generated insights. Yet many organizations struggle to translate these signals into consistent go-to-market outcomes. This session explores how leading organizations are shifting from fragmented vendor usage to a governed signal strategy that centralizes data vendors, standardizes signal classification, and enables consistent activation across marketing and sales workflows. Join Salesforce and Demandbase for a practical discussion on how to move from signal overload to signal orchestration. Learn how a centralized signal framework can improve vendor ROI visibility, enable observability into signal performance, and ensure signals are delivered with the context required to drive prioritization, engagement, and pipeline acceleration.