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Influ2: Accounts Don’t Buy. People do. Bring your ABM to the Contact-Level
Tuesday, June 09, 2026 / 10:00 AM - 10:20 AM MDT
About the Session
ABM promised precision...then handed you a black box. The problem? Most ABM tech is too imprecise to drive real engagement. That's why 72% of companies now prioritize contact-level technology as a core differentiator, turning vague account data into clear, actionable insights. Hear from Doug Madey of Influ2 and Mason Cosby of Scrappy ABM on taking your ABM program to the contact level.