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2X: How to Build the Marketing Operating Model That Actually Scales AI
Monday, June 08, 2026 / 01:20 PM - 01:40 PM MDT
About the Session
Most CMOs face an AI ambition and a capacity gap. Lisa Cole, CMO of 2X, and Robin Caputo, CMO of Datavail, closed it by rethinking what teams should own in-house vs. outsource. Learn how running marketing like a business and leveraging strategic outsourcing can accelerate AI adoption and get a practical framework to restructure your operating model, free up capacity, and lead in the age of AI.