Sessions / Superside: From AI Hype to Marketing Impact: Closing the Execution Gap
Superside: From AI Hype to Marketing Impact: Closing the Execution Gap
Tuesday, June 09, 2026 / 02:45 PM - 03:15 PM MDT
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About the Session
AI expectations are rising, but marketing leaders must turn ambition into measurable results. Many teams are experimenting, yet struggling to drive performance gains. Join executives from Pegasystems and Superside to explore where AI delivers real value — from creative to personalization — and how to operationalize it to balance efficiency with effectiveness.