Sessions / WRITER: Redefining What a Modern Marketing Organization Looks Like with Agentic AI
WRITER: Redefining What a Modern Marketing Organization Looks Like with Agentic AI
Tuesday, June 09, 2026 / 02:45 PM - 03:15 PM MDT
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About the Session
The modern marketing organization is being built by leaders who are willing to get hands-on and redesign how their teams operate from the ground up. In this session, we'll hear directly from Tara Castrejon, SVP, Head of Marketing, and Karen Rodriguez, Head of Content, will share what agentic leadership looks like inside New American Funding — from collapsing compliance review timelines to building a measurable ROI story their CFO could act on.