Director Analyst in Gartner's Sales Practice, covering Digital Commerce. Luke advises sales organizations on the design and implementation of digital commerce strategy. This includes the assessment and selection of appropriate digital commerce go-to-market models, optimization of the digital customer experience in line with customer buying journeys, and successful integration of digital commerce with existing sales channels and teams, and wider business stakeholders. Luke also advises on several adjacent topics including: sales digital transformation, sales and marketing alignment, buyer journey mapping, digital customer acquisition, configure, price and quote (CPQ) applications, and sales technology adoption.