Our Gartner experts will help attendees address their most critical challenges. This year’s topics will kick-start conversations around key priorities and initiatives so attendees can tackle what is most important to them. Check back for 2022 agenda updates!
2022 topic highlights
Digital business transformation and commercial acceleration
In response to the rise of digital buying and virtual selling, sales leaders are turning to emerging technologies to drive commercial growth. Learn why changes designed to benefit the seller frequently contribute to information overload among buyers, a surefire way of slowing purchase decisions.
Emerging sales strategies
The traditional B2B sales model — driven by seller interaction — is out of sync with growing buyer preference for a rep-free purchase. Learn how to adapt to evolving buyer preferences, remap the buying journey and realign the sales process.
Leading and managing sales teams
Chief sales officers (CSOs), no matter what their context, have concerns with their team’s ability to execute upon their plans and meet their goals. Explore why onboarding, clarity in role design and deployment, ongoing training and guidance are meaningful and vital in creating and leading best-in-class sales teams.
Sales analytics
Maximizing sales analytics’ potential depends on three key factors — choosing best-fit technology, elevating data literacy and ensuring data and analytics governance. Hear how to maximize the full potential from your sales analytics technologies.
Virtual selling
Digital buying is becoming (more) common, B2B buyers are indicating a preference for a “rep-free” buying experience and are choosing to stay in digital channels. Learn how virtual selling is changing where and how selling happens.