Tuesday, May 16, 2023 / 04:00 PM - 04:45 PM PDT
CSO Circle Roundtable: If You Build It, They Will Come: Commercial Coalition Around A Single Source Of Data Truth
Director, Advisory, Gartner
Sr Director Analyst, Gartner
Senior Vice President WW Solutions Channel, Altium LLC
Many organizations bite off more than they can chew with commercial integration. Altium, focused on one essential aspect of their commercial alignment; customer data. Altium created a customer centric data tool that allows marketers, sellers, and buying groups to define, update, and track buying journey progress. In this session, we hear how Altium used this tool to integrate functions en route toachieving outstanding commercial results.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.