The traditional definition and playbook for productivity is losing relevance. Decouple your revenue goals from traditional headcount constraints by treating AI as a measurable workforce resource. To capture both human and digital contributions, establish an AI-forward infrastructure that strips out busywork and stacks expert guidance into daily workflows. Then, accelerate your team's growth by adopting a minimum viable visibility approach - inventorying critical metrics, benchmarking against objective targets, and analyzing historical trends to sharpen strategic decisions.
Reimagining Sales Productivity in the Age of AI
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"You cannot re-imagine sales productivity without infrastructure. And you cannot build a sales AI infrastructure waiting for perfect data."
Dan Gottlief
VP Analyst, Gartner