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Workshop: A CPO’s Guide to Ensuring Effective Category Strategies
Tuesday, May 05, 2026 / 02:00 PM - 03:30 PM EDT
About the Session
Building category strategies is inherently complex and many category managers feel ill-equipped for this task. This interactive workshop will provide CPOs with 4 characteristics of highly effective category stategies and key questions to ask while in the category strategy review process which helps with clearly communicated expectations to category management teams.