Sophie Sergeenko is Senior Director of Data and Digital Innovation at HEINEKEN USA, where she leads the company's data strategy, advanced analytics, and AI initiatives. Leveraging deep expertise in artificial intelligence, process automation, and digital transformation, she drives strategic programs that align technology and business objectives, delivering solutions that improve operational performance and accelerate growth. With extensive experience in data governance and end-to-end data lifecycle management, Sophie is passionate about fostering a data-driven culture that empowers decision-making through actionable insights while enabling responsible, scalable adoption of AI across the enterprise.