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Will Guidara
Restaurateur, Eleven Madison Park, The #1 Restaurant in the World, New York Times Bestselling Author, Unreasonable Hospitality
Unreasonable Hospitality
Speaker Bio
Will Guidara is the author of the New York Times Bestseller Unreasonable Hospitality. He is the former co-owner of Eleven Madison Park, which under his leadership was named the Best Restaurant in the World. He is the host of The Welcome Conference, a Co-Producer on the Emmy Award-winning series The Bear, and is a recipient of the Wall Street Journal Innovator Award. His new book, Unreasonable Hospitality: The Field Guide, comes out in April,
2026.
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2026.
Session
Wednesday, October 21, 2026 09:00 AM - 09:45 AM EDT
Guest Keynote: Unreasonable Hospitality: The Secret Ingredient for Problem-Solving and Peak Performance
Will Guidara,
Restaurateur, Eleven Madison Park, The #1 Restaurant in the World, New York Times Bestselling Author, Unreasonable Hospitality, Unreasonable Hospitality
What if the key to transforming your organization—and solving its toughest challenges—wasn’t found in efficiency or cost-cutting, but in generosity and human connection? Join Will Guidara, the visionary restaurateur behind Eleven Madison Park, as he reveals how “unreasonable hospitality” can be your most powerful tool for innovation and success. Will shares how treating every interaction as an opportunity for genuine connection not only creates unforgettable experiences but also unlocks creative solutions to the most persistent problems.
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